Trying to get ahead in the world of the small business isn’t what you’d call an easy task – not because there aren’t various ways and means by which to do so, but rather the fact that there are so many it’s tough to know what will and won’t work. However, those in the know will gladly testify that as far as affordability goes with the guarantee of long-term results, there’s nothing on Earth right now quite like organic SEO.
Until recently, there were two sides to SEO that could be opted for as the backbone for a campaign – one being to choose hard work and manual dedication, while the other was to spam the hell out of the web and see if quantity triumphed over quality. It occasionally did, but the search engines have become so sophisticated nowadays that to even think about the latter of the two is to put the future of the business as a whole at risk…big time.
Small businesses for obvious reasons have pretty tight bottom-lines and as far as risks are concerned, the fewer the better. This is what makes organic SEO perhaps the best, if not the only way of getting ahead in a market that’s already congested in every single niche across the board. With the help of the right professional, an organic SEO package can be created that targets only the most appropriate audience in the desired locality and thus ensures that every single penny invested is put hard to work. It isn’t the usual case of putting out ads and hoping that a few of the million readers bite, but rather going after those you pretty much know will bite in a way that pleases Google and friends.
Even as far as smaller and newer local businesses are concerned, a good 99% of consumers have turned to search engines to point them in the direction of what they want and where they can find it. Give the search engines what they need with organic SEO and all signs will point your direction – try your hand and anything else and on your own head be it!
Back to Basics for Best Results
At some point along the way, businesses and web developers seemed to lose sight of what the internet actually is and the purpose it was built for. Sure it’s the primary hub for modern business and entertainment as well as simple communication, but when you boil ever single use of the web down to its fundamentals, you always come out with users being the primary driving force…as in real human beings.
Some of the world’s more outspoken critics of SEO argue that over-optimisation and the on-going focus on pleasing Google have led to a situation where the majority of websites and the content therein is written entirely with Google in mind, forgetting that it’s actually for the use of real readers. And while in some instances this might work in favour of the website in SEO stakes, it does nothing for its reputation once the traffic actually find its way in.
This is where organic SEO stands out from the pack as every single element in the process works 100% with the reader in mind and is not simple out to give Google what it wants. As such, organic SEO naturally makes for superior, higher quality websites and websites that stand out from the competition in terms of genuine value and quality.
All of the above makes organic SEO the clear choice for smaller and newer businesses which not only need to find every possible means of gaining exposure, but also must ensure that no unnecessary risks are taken in the process as can be the case with mainstream SEO.
About the Guest Author
Lisa Morton is an organic SEO specialist for small UK businesses. She is currently Guest Blogging in behalf of Web Search SEO and loves to share her musings with the UK public. Check her out on Google +.