When you wake one day to find that Google has decided to pretty much destroy your website’s rankings, chances are the first thing you’ll do is work out who to blame. It could be the fault of your SEO partner, it could be your own fault for not listening to said SEO partner or it could be something much less explainable. However, you can point the finger and shout until blue in the face, but it won’t make any difference – the proactive response to such drama is to find a way back to Google’s best rankings.
And indeed there is a way back, which begins with isolating what might have been the problem and then taking the necessary steps to correct it. It will be a slow process but it is also the only viable way to act.
It’s not always the case, but more often than not if Google has taken a disliking to your website, it’s because you’ve broken one or more of the SEO rules it may well have implemented very recently. The thing is though, while SEO is getting harder and harder to get right, it’s actually getting easier to pinpoint where sites are going wrong. From keyword spamming to OTT backlink building to garbage content and so on – these are just some of the things that won’t be forgiven or overlooked these days and will in all cases see your rear end handed to you sooner or later. Follow Google’s updates and be aware of any recent changes made to its algorithm in order to avoid any punishment to your website’s rankings.
Remove Offending Elements
So, when it comes to clawing your way back from a Google smackdown, it’s simply a case of common sense that you must first get rid of all the stuff that might have caused you problems in the first place. If you know you’ve been overdoing the keywords, get rid of them. If your backlinks are all over the web on sites that might actually be dragging you down, remove them. If your content is pure filler with no real value for readers, delete it straight away. With SEO, poor elements are actually far worse than no elements at all as they can see your credit points taken away, so by getting rid of any offending items you’re already on your way to making your site better in the eyes of Google.
If however, you are not sure of what you are doing, it’s best that you seek help from the experts. Pick a reliable SEO outsourcing company with a proven track record of success in helping websites that have been previously penalized by Google.
Rebuild and Replace…Over Time
Once you’ve gotten rid of all the detritus that shouldn’t have been there in the first place, the time comes to begin replacing it with the good stuff…slowly. Don’t give in to the temptation to just blast another load of SEO elements all over the place and expect Google not to notice – it will! You need to make it look as natural and organic as possible, which means a slow but sure approach and plenty of patience.
Learn From Mistakes, Reach Out if Nothing to Lose
Last but not least, be sure to hold all the lessons you’ve learned close to heart and never, for one second, risk going down the same road again. In addition, if you’re really at the bottom of the barrel and the only way is up, you can always reach out to Google for advice and reconsideration. Be aware though that while this will in 90% of instances not even earn you a response, it may also trigger a review of your website by a real human being, so don’t ever take this approach if you have the slightest thing to hide! Be proactive and try to learn from your mistakes but be also prepared to lose a few points in the process.
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John Baron eat, breath and live SEO. He’s currently working for iSolutions Media Company as a search engine marketing specialist. Among others, John is fond of travelling and sports.