When I was going for shopping, I used to take my friends along with me and took their suggestions to buy something. Whenever I felt like buying something, I would ask the feedback of people who’d already got such product and got to know which brand was better.
Looking back, my purchasing decisions were simply influenced by some people who had knowledge in that niche and in the professional marketing world, those people are called Influencers.
In this digital era, people are doing a virtual shopping. They don’t see or touch or try the products. They are just watching the images of the products available in the online market. So, they cannot make a purchase unless they are convinced that the particular product or brand was trustworthy.
Now, the entire digital marketing is revolving around the social media. To get traffic to the online portals, social media platforms are showing the pavement. There are many things that are influencing the presence of a business organization or a brand. Among them all, the so-called Influencers are playing a key role in driving the traffic to your website. This is because people are believing in mouth-publicity. They listen to the experts whom they trust most in a particular niche.
This is the reason why businesses making social media presence should maintain good relations with the influencers in that particular niche.
Just have a look at a few following stats:
- 50% of people’s purchasing decisions are influenced by word-of-mouth publicity.
- Posts on social media by their friends influenced 81% of customer’s shopping choices.
- The best content strategy is to use the testimonials of users, voted by 89% content strategists.
- If you search for the top brands on the internet, 25% of the results are just the social media posts related to the brands.
How to find your Influencers?
Keep in mind that brand influencers are typically well-regarded people who use social networking and individual interaction with users to create opportunities for word-of-mouth publicity. However, they need not maintain a million follower count on the social platforms. But, they are the experts in that particular niche of business.
You can search for such people on the various social media networks and if you want to find Influencers in your niche, you should keep three things in mind for proper evaluation:
- Know the potential reach of your influence. Here, it is not that you should consider the follower-count but consider their social activities.
- Make sure that the followers of the so-called influencers match with your targeted user criteria.
- Make sure that the person is an expert in your particular area of business so that he can make proper suggestions for you when in need.
How to maintain a strong relation with the influencers?
On the social media, when two people hardly know each other, it seems tough to make a relation between them. But if you plan a proper strategy and execute it correctly, you can easily get connected with the influencers and maintain good relations with them. Follow the simple tips for getting better results:
Be natural in relation
Rather than making a commercial connection, it is better to try maintaining a natural and funny relation with the Influencers. Because, people love to hear from their friends, instead of promoters. So, for a better word-of-mouth publicity, and real connections try to maintain a natural relationship with people on the social media.
Keep the conversations going on
This is essential to allow your users and influencers to share their experiences about your products and services on the social media. Take a feedback positively. Ask them for suggestions. And assure them improvement in the quality of the services. This is the thing that strengthens the credibility of your brand among the public.
To make this process live, create a community of your influencers and their followers by creating a special blog or in any other ways. And post updates of your products and services and ask for feedback.
The influence of the social media influencers is applied to all the businesses irrespective of their size. Every business wants to stay connected with the influencers for the better promotion of their brand and products. Especially for startups, they should approach the right influencers as soon as they made an entry into the social world. Once they succeeded in connecting to the influencers, they should give the taste of their products to the influencers, that’s it. The rest will be done automatically as the influencers produce seductive content for your brands on the social media.