If you are a SMB, you may wonder if the time and effort required to build and maintain a website is worth it for your company. Small businesses often just focus on local markets, with word-of-mouth making up a large part of their marketing technique. However, even if you are the smallest of businesses, having a website can boost your profits, and here’s why:
A website increases visibility
If you don’t have a website, only the few people who have connected with your brand already will know about you. There is no way to show up in organic searches online, and you lose out on an inexpensive and efficient way to improve your brand. If you have a website, you can easily post relevant information about your company, products, and brand, and can pull in new customers without much effort at all. Even in a local market, you can drastically increase your customer base by using a website as a tool.
Your website helps you connect with fans
On a website, your fans can connect with you directly, by commenting on products and posts, reviewing products, and sending online messages. Customers can also share things they like about your site. Their friends can see the share, and you instantly have additional free advertising just by having a website. There is no better way to connect with fans than through the use of a website combined with social media.
Your website increases your target market
Just by having a website, you increase the potential to increase the size of your target market. You may currently target to 30 year old women in your local city, but online, you can reach 30 year old women everywhere. Through organic searches and SEO, you will find that your target market exponentially increases with an effective website base.
A website is the platform for social media
According to Forbes Magazine, large and small businesses use their social media platforms differently. Large businesses use social media to create a personal presence for their fans, while smaller businesses use it to host information online and connect with users in new ways. A small business has the unique opportunity to connect directly with fans to create a brand that is locally strong and competitive.
Measuring your site performance
You may wonder how you can track the performance of your website. There are two ways you can do this. You can either higher a SEO company to maintain and track your website for you, or you can do it on your own. If you decide and state „I want to manage my own website”, then you can use analytic tools (like Google analytics) to see where your traffic comes from and what they do after viewing your site. You can then use this research to come up with more successful campaigns in the future.
No matter who you are or what size your company is, you can benefit from having a website. The future and present is online marketing, and it will remain that way for a long time. Anyone who doesn’t embrace the change will get left behind.