Being active on Social Media is popular irrespective of any age group. Companies have realized this fact and are slowly recognizing it as the premier medium for marketing, shifting focus towards it from the more classic forms of advertising. What makes social media click is that it gets personal. Also, since everybody is on social media, they don’t really mind checking out what a brand has to offer, at their own pace. A lot of brands throw in a couple of good offers and coupons and there, they have a perfect social platform to market their products. Social Media has truly revamped the whole branding process.
What is the point of Branding?
For any enterprise to turn into a super force, branding is the key. Branding can turn a TV Channel, a Café or even a simple social worker into an icon. Moreover, there are four things that branding can do which are necessary for any company to become an all out success. Firstly, a company can attain a sustainable growth rate only if the old clients keep coming back and remain satisfied. Branding helps build loyalty. Secondly, for a company it is important to be recognized. Branding helps companies attain this recognition. It associates a certain identification feature (it could be a logo, a tag line or sometimes even a product/service) which makes the customer instantly recognize the company and relate to it with a feeling of trust. Thirdly, buyers are not always easy to convince. Branding increases the efficiency of product sales where the company always a demand for the products they make, keeping the revenue coming in. Finally, solid branding attracts the best employees to your company. It is also interesting to note that branding online has made all of this possible through a single medium.
How has Branding been changed by Social Media?
The simple thing that Social Media has done to the world of Branding is that companies that spend resources on ad campaigns and marketing drives for customers, now get to hear back from them. This feedback is available to them the minute their digital marketing campaign goes live. Also, it has transformed how companies approach the concept of branding. Designing logos, letterheads and posters is not where branding ends now. Consistent effort, analytics, feedback, social outreach and many other features now drive the way a marketing campaign is headed. Branding is now much more cost effective than it used to be and companies can measure the results. Feedback comes in without them even needing to ask.
Social Media has changed Branding for the better
All the changes that social media has brought about in the way branding is done are actually extremely positive. While it is scary for a business to find out where there marketing campaigns are failing from customers, if and when they do, it is also very important for them to know when they misfired. A lot of new opportunities and avenues have been opened by the social media for both consumers and companies. Branding has been reborn and the companies that manage to embrace this change will benefit from this greatly.
Smith is the author of this blog. He gives tips about social media that are of great help. He helps provide Bookmarking Service which is a great way to get one way permanent back links.