Link building, researching the keywords that have worked for your competitors over the last six months, posting a lot of content to article and blog directories over and over – what do these SEO efforts have in common? Answer: they can all take a very long time to show results. Luckily, however, you can invite a swarm of traffic to your site in considerably less time – through the use of social media.
Link Building VS Social Media Marketing
Leveraging the power of social media is like having a Formula One race car when it comes to Internet traffic. Let’s say your niche is Halloween yard decorations or uniquely decorated Easter eggs – maybe because you enjoy collecting, creating and selling holiday items. Figure out which social media platform your audience uses most, create an account on that platform, and join the party. For your holiday items, a Flickr account would be ideal, as it would allow a ton of potential customers to view and comment on many different pictures of your products.
If you want to generate traffic that converts well, however, you must follow simple social media protocol. When someone writes to you, respond in kind – keep dialogue flowing whenever possible. Prove that you are a fellow enthusiast in your niche while avoiding any hard selling tactics. Link to your blog or website when it is appropriate to do so, but advertise your business sparingly in the social realm.
Tools for Generating Traffic Now
1. Yahoo Answers
This is quite a powerful traffic source. Search for questions you can answer, and answer them with aplomb. Ask if the questioner understands the answer, offer to clarify further, and leave a link to your site. If you’re very knowledgeable about an in-demand subject, you can answer many questions in a short amount of time. This is a recipe for instant traffic that converts pretty well.
Debate the ethics if you will, but many webmasters have generated traffic using multiple Yahoo accounts, or strawmen. One account asks a question, another answers, and the remaining accounts vote the answer as “best.” Yahoo re-indexes the Q&A pages every 30-60 minutes, so this technique can be used quite often.
2. YouTube Videos
Back to our Halloween example, people love DIY videos. Upload, for example, a few videos showing how to create stylish costumes, and be sure to include a link in the video as well as in the description. This goes for any business niche – DIY and witty commentary videos invite traffic. YouTube is generally quick to index new videos, so new video uploads will show up in YouTube search results relatively fast.
Your videos do not have to be long or fancy. Short and plain videos are fine as long as they are helpful or entertaining. Be sure to respond to questions asked in the comments section, and stay active in the YouTube community.
3. Leverage Other Webmasters’ Traffic
Email webmasters with proposals for how-to posts and mini-guides that they can give to their readers for free. Don’t forget to tell the webmaster you will add your URL somewhere in the post or guide. One rather creative idea involves creating custom landing pages that target those webmasters’ communities.
Before proposing a guest post, make sure you understand that webmaster’s audience. It is also a good idea to have the post or guide completed before you pitch it. Pitching content to other webmasters is something you should do at least a few times a week, if not daily.
Fiverr allows you to create a profile and sell products or services for five dollars each. You can sell anything from a script to an icon to page translation services. So, offering in-demand products or services that will lead buyers to your website is another quick way to build more traffic. Just be sure to include a link to your website or blog when delivering your products to buyers.
Also, ask your satisfied buyers to leave comments you can use as testimonials. Incorporate those into a page on your site and send future potential Fiverr buyers to that page. This traffic converts well and can possibly lead to larger projects and contracts in addition to an increase in traffic.