So, your small business has grown and you cannot rely on your own marketing and promotion campaigns any longer. What do you do? Well, you turn to professionals. More precisely, you start looking at all the various marketing agencies in your area (or not necessarily in your area) that you might hire and let do your marketing and bring you new clients and customers. How do you do that?
1. Think hard about what you need
Before you even start looking for your new marketing agency, it is essential that you think long and hard about what you looking for and what you need. Many small businesses who start seeing increased sales and income think that they automatically need to spend some of that new money on marketing. In most cases, it will not hurt, but it is not always essential either.
On the other hand, if you have reached your maximum at the moment and if you think that your small business could do much better if you only reached new customers, then you do need the services of a marketing agency and you do need someone who will give a boost to your small business. In addition to this, you need to remember that not all marketing agencies do the same stuff. Some are better at online marketing while others know the traditional stuff better.
2. Come up with a budget
The services of a marketing agency can be costly, especially if you want them to increase your exposure in traditional media with a wide reach. That is why you need to be very careful when coming up with the budget for your marketing needs. Of course, it would be a good idea to check the rates at this moment, see what the average price for the services you need is. If you want to be really smart about it, add at least 15% to the planned budget and make that your final budget.
3. Weed out the really poor ones
It is more likely than not that you will have quite a varied choice once you start looking for your marketing agency. That is why you will first need to do a rough cut, getting rid of those choices that seem unprofessional or outright scams. You will most probably be well off to disregard the cheapest options and the most expensive (unless you are a firm believer in “the priciest is the best”). You will also want to check their reputability with people who have hired them in the past and so on.
4. Set up meetings
Once you have narrowed down your search for the ultimate marketing agency for your needs, it is time to start meeting them one by one, in person. This is extremely important because you will need to see what they are like really. Anyone can put up a great website with fancy photos and ideas that they are supposedly all about and you need to ensure that they are the real deal, which is something you can only do in person.
You also need to see whether your new agency will be a good fit, personality-wise. If your business is specific and if you have some particular requirements, perhaps the marketing agency that seemed perfect on paper will not be that perfect when you start doing business with them.
In the end, it all comes down to finding a marketing agency that is proficient, that is not overpriced and that is well suited for you. You simply need to be careful and take your time.