Using the right décor and display features it’s possible to change the way that the products in a store are viewed and make them infinitely more valuable. If you run a store that sells any kind of product or are in the process of launching your own retail business, then it’s important to recognize that the things that sell comes down to much more than just the price and marketing – that you need to know how to promote the products in-store if you really want them to be a hit.
Here we will look at how you can change the way your products are viewed, simply by displaying them in the correct way and choosing how to organize your decor. This way you can tap into the psychology of your customers and you’ll be surprised at just how much more quickly your products start flying off the shelves.
One great strategy to use when deciding where to put your items in store is to choose a few specific products to be your ‘prize’ pieces and to create an air of premium quality around those. For instance then, if you have a product that has a particularly good profit margin for you, then you might try to present it as one of the most desirable items by giving it more space away from other products, by displaying it on its own in a display case, or on a stand, or by using promotional materials to really push it throughout the store.
On the other hand, if you have a product that you know is already particularly popular, and that is in high demand then you can use this as ‘bait’ to get your customers to see what else you have on offer. Put your best-selling product in your store window to attract people in, but then put it hidden right at the back of your store. This way your visitors will pass more of your other items and will be more likely to get tempted by some of the other offers you have going.
Premium products sell well because they’re desirable and they come with status, but very cheap items also have a big market. If you want to make your cheaper items sell better then again there are some tricks you can use.
The first of these is to place your most inexpensive products next to other items that sell for more. This creates contrast and makes your cheap items look even cheaper in relation to the ones they’re near, and this can also help your customers to find ‘excuses’ to make a purchase. For instance they may reason that they’re buying something they perhaps shouldn’t, but that they are ‘at least choosing the cheaper option’. You don’t even need to try and sell that expensive version – it can exist simply to make the other item feel cheaper.
Another strategy is to make your cheap items look less well presented by putting them in a ‘bargain bucket’ for instance. This might seem counterintuitive, but actually making some aspects of your store appear ‘slap dash’ can help budget products to sell. Not only will we unconsciously assume that they must be cheaper due to their cheap looking setting, but we’ll also be more inclined to start ‘routing through’ the deals because they aren’t all clearly on display. Once a customer starts routing though, they have already committed themselves to a degree and so they’re actually more likely to make a purchase.
Bait and Obligation
Many of the strategies we’ve looked at already amount to tempting your visitors to take a closer look. There are many other ways you can do this too though, and that can include allowing your customers to pick up and interact with your products, showing them in action in some kind of demo, or even giving something away for free.
If you ever go to a market in Turkey or Egypt, then you’ll find that many of the store owners offer you a free cup of tea or a gift for your children when you enter. The reason for this is that we are then inclined to feel obligated to reciprocate by making a purchase and this urge can be quite powerful. If nothing else, they have you as a captive audience while they give you their sales pitch, at least until you have finished drinking the tea. Think about how you could offer something similar in your business.
This guest post is contributed by Evan Thomas. He is a flourishing businessman who is trying to make his mark in the world of business. He says company registration is very hard if you don’t have anyone to guide you.