So you want not only that your visitors read your post but that they also remember it? It might sound silly when said like this because if they read it, the text should be registered by their brains and they will remember it anyway.
But, unfortunately, the volume of information that we are bombarded with daily is so huge that, sometimes, we read many things, and even share them on social media so to forget all about it as soon as we get it done.
So, if you want that your audience remembers what you have written, you will have to go an extra mile and prepare a memorable post and not one intend for fast-food style consumption. Thankfully, there are some ways to make your dream come true, such as these we have listed below.
# Craft an engaging headline
The first thing that your audience will read is your headline. And to make sure that this isn’t going to turn into the only one, you will have to take your time crafting the best headline that you can.
Headlines are supposed to promise something to your visitor, that it is worthy to spend the time that they might not have to read your blog post. Worst-case scenario, they should be good enough to make them save or bookmark it somewhere so they can go back to it later.
# Make it easy to read
The clock is ticking, and you don’t want to drive your visitor mad while trying to dig the information that they need out of your blog post. So you have to make it as easy as possible for them.
Nobody is saying here that your article should be poor or targeted to a 5-years-old kid. But you should avoid long sentences, fancy words, jargon, and anything else that just make things complicated without adding any value to your message.
# Add some personality
People want to talk with other people. It might sound strange when we are talking about an online environment, but your visitors still want to know that they are reading something that came from another human being.
So don’t be afraid to speak you mind, say your opinion, be emotional, add some funny jokes or other things that will make your post more engaging. Just be careful so not to be unnecessarily controversial or offensive, as it won’t do you any favours.
# Give applicable information
If you want people to keep your post in their minds in the long term, you need to offer some useful and applicable information to them. Something that they can actually apply to either their private or professional lives.
This way they will feel like getting back to read it again later and to reflect on it – two essential steps if you want that they memorise your words for good.
Step-by-step guides, how-tos, tutorials, and similar formats are more likely to achieve this goal exactly for that reason. They also get more shares as people might believe that their own audience could find that information relevant to them.
# Give a new perspective
There is so much information already available on the internet that the only way to stand out is by offering something unique. And after reading it, you might be panicking there thinking how you can write anything unique with so much information already available.
Your concern is coming from a common misconception, one that says that something unique has to be a breakthrough. That if you aren’t telling something that could win a Nobel Prize, you aren’t saying anything remarkable.
But you forget that there is only one “you” in the world and that your perspective is unique by itself. So add your viewpoint on everything that you write, so you can publish blog posts that will bring something truly new to your visitors.
# Use soundbites
An old trick that still works out is using soundbites to make any text memorable. Advertisers are the master of doing it, creating catchy slogans that have passed through generations – just to name a few remarkable examples of slogans, think about Nike (Just Do It); L’Oreál (Because You Are Worthy It) and MasterCard (There are some things money can’t buy. For everything else, there’s MasterCard.)
As you can see, they come in many formats, but the secret is always adding elements from poetry, such as rhythm, rhyme, contrast, and repetition, so the message stick to your audience’s minds. To make it happen, you have to choose short words that will sound smooth but authoritative in their ears. The number of words used should also be as few as possible, and each one of them must be meaningful.
To Sum Up
It is possible to write a memorable post as long as you make it valuable to your audience. Nobody will remember an article which just talk more about the same, or that is too complicated to read, for instance.
You will need to add a bit of yourself to it, from your personality to your viewpoint, so they know that there is a person behind the computer screen – a friend giving them a hand, or a consultant offering free guidance.
So start following the instructions above to make your next posts unforgettable. And rewrite old posts that could use a bit of refreshing. You will soon notice the time that your audience spend reading your articles rising just for starters.