If content is the king, the king should always be happy. And yet, it is understandable that, sometimes, this is very hard to do, especially if you work for an industry that deals with a traditionally boring product or service, such as pharmaceuticals or chemicals.
So how to stop creating boring content and keep your readers coming back for more? Wait for this answer no more, and go ahead checking these 6 tips that we have gathered for you.
Tip # 1 – Ask around
As simple as it sounds, if you want to find out something exciting to write about, you should ask around. Start with your team, and continue throughout the corridors asking everybody that you know inside and outside the company – just make sure that you are not breaking any Non-Disclosure Agreements here.
But the truth is that you never know where a good idea might come from, so you shouldn’t rule anybody out at this stage. Just ask them direct questions about what they would like to read about on your website or blog, and take it from there.
Tip # 2 – Check your social media
If you have any social media networks connected to your website or blog, check them carefully for content ideas. They will come with the remarkable advantage of being suggested by your target audience, so you are very likely to make them happy by writing them down.
Sometimes, you will find some straight-to-the-point ideas, with they asking you to write a post about a specific topic, but, most of the time, you will see a great article disguised as a customer service complaint or a compliment. Just don’t forget to thank them for their suggestions and to post the link to your text afterwards, so you can use the opportunity also to bring more traffic to your website.
Tip # 3 – Track your competitors
You should always track what your competitors are talking about on their websites, blogs or social media, no doubt. It is important that you create a routine where you will include it as a daily task, so you will know what is going on as soon as it happens – also, you never know when your business or your product’s name will be mentioned.
Not that you are going to copy their content, or to write something similar to what they just did, but reading about your industry can help you to connect some dots and to wake up some ideas, so you can write your own original content and increase your traffic.
Tip # 4 – Add some humor
You must be thinking that this is a crazy tip, but it certainly isn’t. Even if your product is a very traditional and boring one, there is always a way to make it fun and funny. Of course, you might not be able to do it if you are writing for a very conservative company, but you still can try to convince your board of directors of the benefits of doing it.
Making people laugh is a proved way to create bonding between your business and your product, and to get them more interested in reading more and sharing your content with their families and friends – both goals that certainly are very interesting to you. So try and improve your humor writing skills so you can take advantage of this tip.
Tip # 5 – Follow the keywords
If you want to know what your target audience really wants to read, check the most searched keywords related to your industry. You should always make sure that you have content about all of them in your website or blog, if you want that they won’t find your texts boring but relevant to them.
The secret here is to understand that, most of the time, people search online for information, not for products or services. So verify which sort of information they are looking for about your business, be creative, and write about it the best way you can.
Tip # 6 – Forget the jargon
No matter how cute you think that your lingo is, stay away from it on the internet. Jargon only makes your texts hard to understand by the majority of your readers, even if you are in a very specific industry. Of course, you want to sound professional and show expertise, but your first job is to make sure that your potential client will understand what you are saying, simple like this.
And to achieve it, the last thing you want to do is to make their reading complicated in a way that they will have to look into the dictionary after every sentence. Still, when becomes essential that your text is a bit wordy, try to explain what you mean with other words just afterwards.
If you want to ensure that your content isn’t boring, you will have to be creative and to explore alternatives. Don’t be afraid of being fun or funny, to tell a story, or to ask suggestions to completely random people.
What you should be concerned about is offering content that doesn’t match you target audience’s audience as it certainly won’t help you to achieve your business’s goals.