Owning a website is a fantastic way to generate passive income – this meaning that you are earning money even while you’re asleep. At the same time this is a business model with no real upper limit meaning that if you’re ambitious you can stand to make this a very successful pursuit indeed.
But if you are just thinking of running a website then it may be that you’re being a little short sighted – and actually running a website is a great ‘launch pad’ for many other forms of money making and this multi-pronged approach will provide you with more resiliency so that you are unlikely to get hit too badly. Here we will look at how to develop a larger empire using your website as the starting point.
First what you need is a web design that emphasizes branding and that creates a strong identity. This is important because it will enable people to quickly identify things that are related to your website and your business rather than having to be explicitly pointed to them and having them explained. At the same time you need a web design that will provide you with a good platform through which you can promote the other aspects of your business and your franchise and this means that you need to have a shop if nothing else as well as a good area for regular news related to your organization.
Other Areas You Can Add
Now that you have the web design in place it’s time to start thinking about how you are actually going to extend your online business – and there are various ways you can accomplish this.
For one, one thing you can do is to start selling an app as part of your business. This is an obvious extension and can have a number of services – either separate from or complementary to the main function of the site. It’s up to you whether you want it to mirror the news and articles on the page and give them access to the forum, or whether you want it to offer some other purpose that might be generally useful for the kind of people who would visit your site.
Likewise another option is to create a book and there are many ways you can now do this easily thanks to the prominence of digital format books. For instance you can create a book to sell on Kindle and this simply means uploading a .doc file or a .pdf. Just combine a few articles from your website into a book format and this is a great way to make some extra income. Other outlets for your literature meanwhile include LuLu and the iTunes store.
Another option could be to sell an item. These could be simple printed items – like t-shirts or bags for instance, or they could be actual unique inventions and ornaments you create yourself using 3D printing.
There are many reasons that expanding your empire in this way is a good idea. For one this allows you to make more money that will supplement any revenue that comes from advertising, and this enables you to take full advantage of the promotional and marketing platform that is your website. Why sell your clout to other people but not use it yourself?
Then there’s the fact that you can also use the apps to promote your website – for instance if enough people download a free app that includes a link to your website, or even one of your other products such as your book, then this is a great way to use your stronger assets to prop up those less successful ones.
And finally this will just generally help to spread awareness for your brand and your website. Even if people don’t download your apps, just seeing them in the market place means your site will be on their mind, and likewise if they wear your t-shirt they will be providing you with completely free exposure and advertising.
You have your website. Now it’s time to expand…
Jordan Siron is a well known marketing professional who is known to provide world class SEO services to his clients. For any clarification you can visit smartpress website.