So you’ve started a blog and consistently use proper SEO techniques in your posts. You authenticated your site through Google Webmaster Tools and also write great, original content your readers would love. You’ve also set up Google Adsense. A cool little advertising program where Google pays you for the amount of clicks per ad you place on your website. But for some reason, you’re still not seeing any type of good revenue from Google Adsense.
What’s important to note is that every niche blog site has completely different audiences, blog content and site layouts to go along with it – all of which can affect earnings from Google Adsense.
In this article I’ll show you a couple of small tweaks and give you some advice that could dramatically improve your earnings from Google Adsense.
Usually I’ll end SEO help articles by saying some variation of, “test and record your results”. But in this case I think it’s extremely important to start by emphasizing how unbelievably vital testing is to the overall monetary success of a website. If you don’t have controlled experiments, how in the world will you ever know what works and what doesn’t? Before anything else, keep in mind that whatever changes, tips, or advice you encounter throughout forums, eBooks, or on the internet, you have to implement controlled tests to keep accurate records of improvements or declines. Try a new change for about 4 to 5 weeks and then compare your CPM rates to see which yielded better results. You could also try A/B testing, where two versions of a site with subtle changes go live to different incoming traffic. Over a period of time you can see significant changes to determine if the tweak worked or not.
Target specific sections of text
Section Targeting involves specifically indicating to Google what text on your blog post to hone in on when they’re deciding which advertisements to use. Google will usually handle this pretty well on their own, but if you’re exploring different topics throughout a post, it might be worth it to try. In this way, when I mention “Photography Lens” for no particular reason relevant to the main idea of this post, Google won’t pick that up as a potential ad topic. This is usually most useful when you have a bunch of different things going on in the footer, header and sidebar sections of your blog.
To do this, simply add <!–google_ad_section_start–> at the beginning of the selected text, and <!–google_ad_section_end–> and the end of the section.
“Ozh’ Who Sees Ads” Plugin for WordPress
If you’re like most bloggers, you probably use WordPress. And if you use WordPress, then you probably know about plugins. “Ozh’ Who Sees Ads” is a great little plugin that lets you customize and decide which organic visitors see certain advertisements. The settings have a lot of great features that let you designate a specific Adsense layout to your search engine visitors while displaying something completely different to your subscribed readers. This is great for beefing up your search engine site with ads throughout the layout while mildly placing them for your regular readers (who are far less likely to click on them) to see.
Google Search Bar
It’s no secret that Google is the king of search engines. It’s why I’m writing and why you’re reading this article to begin with right? So as the Sensei of Search it’s only obvious that a Google powered search bar on your site will be way more powerful than your WordPress/Joomla/Drupal default search tool. A Google Search Bar will not only help your site’s visitors search for the blog posts they’re looking for on your website, but you’ll also make more money through Google Adsense. How? Well when they use the search bar powered by Google, a Google results page will come up, filled with the regular search result ads displayed, like on the standard Google site.
Connect your Google Adsense account with Google Analytics
By integrating the two accounts together, you can find a wealth of information about which blog posts are getting the most Adsense attention, which websites are sending you the most CPM traffic, what keywords are getting the best conversion results, figures and graphs on earning (can help tremendously with controlled testing), and a whole lot more. If you’re serious about blogging you’re going to have both accounts anyway so why not get them working together to better serve your needs?
Change Ad Presentation
Depending on where you place a Google ad, you’ll want to change the placement, color, images, and size of its display. If it’s located within the text itself for full-width blogs without a sidebar, try putting up only text based ads and keep them the same font size/style/color as your other text. Some have found success in making the Google Ad links the same colors as your anchor text. This will take a lot of trial and error but in the end it placing an ad a couple of pixels to right could pay off big time.