It is hardly surprising that online shopping has successfully conquered hearts of shop-o-holics as internet access has spread its roots deep enough in our daily lives. Consumers are increasingly shopping on a “Virtual High-Fi Street” with cards rather than cash, industry figures have suggested. The retail counters with hi-tech structures are collecting dust due to the rapid emergence of the E-commerce world. The younger generations are getting more comfortable with mouse clicks rather than walking down to the streets and shops around for shopping. It is the time now to Think Digital to expand your business far beyond the boundary lines.
So what do I do now?
Online retail is the new face of shopping. With the increasing use of mobile technology, the world is much more like a trapped mouse in a cage (mobile). The trend today is not ‘going to the shops’ instead it’s more like ‘bringing the shops’ home. Retail has now become ‘bricks and clicks”. With this being a boon to buyers has also become a bane for the retail sellers. After knowing the wide scope of E-commerce website the common questions raise to sellers are,
What software should I use?
What features and functions will result in the ultimate online shopping experience?
What is the ideal practice?
Well, let me start by telling you that website world is not a slave of particular technologies. The eCommerce world is governed by many popular languages and CMS (Content Management System) of which Magento website development platform with its custom tools has succeeded to rule the 26% of it. Magento comes with 2 editions: Community & Enterprise.
Knowledge gathered! But which one to use?
In my opinion Enterprise edition is the ideal choice for custom Magento development for those who want to get the serious business done. Though you have to pay annual license fee for enterprise and free community seems the easy way out, Enterprise has its own advantages.
Pay?? What? Either I am crazy or you have some serious explanation?
Yes “Pay” is the way you get the perfection and I have 3 reasons for that.
1. More features & functionality in Magento enterprise.
- Increased revenue: Private sales, Price & Promotion rules, Customer segmentation, all these features help you drive conversion and increase dollars captured per visit.
- Increased average revenue: Reward points, Store credits, Gifting options, all these helps earning customer loyalty & increase value per customer accounts.
2. Flexible enough to scale as you grow.
As the traffic increases, it is important for your website to be able to handle the accounts with better efficiency. It may so happen that with the increasing traffic your website starts to lag the performance for which Google will penalize you by reducing your page rank. In Magento Enterprise the whole page caching helps improving the site performance by precious seconds. It helps by providing better usability experience to the user.
3. Smooth upgrade path.
As the Magento Enterprise functionalities are developed into the fundamental core level, the upgrade path is both easier and effortless when the new versions/editions are launched. With community edition you will have to deal with each & every extension that has been used to try and achieve the similar features as Magento Enterprise which results in costly upgrades and less flexibility of the platform.
Survivors and Winners have reasons to be themselves; it is you who have to make a move, either as a winner or a survivor.