Irrespective of whether you are a marketer or a business firm, mobile apps have been the latest craze while considering the task of customer engagement at mass level. As per the recent trends, people are being observed to spend more time on the consumer-oriented mobile apps than surfing on the web on Smartphones, feature phones and tablets. Well, this phenomena was enough to shift the focus of both the big brands and small businesses towards high quality customer-centric mobile apps which, will help to offer an edge over their rivals.
Needless to say, every good mobile app comes with some inherent features and some of the same are hereby discussed.
Push alerts and notifications are crucial since, they help you to stay ensured that the users are being kept informed of the projected information. Nowadays, mobile app alerts do ‘much of the talk’; they help you to understand the consumer behavior thereby, enabling you to send relevant reminders and updates. However, you need to be careful while including this attribute to the application as because, too many notifications might end up in ruining the overall experience.
Nowadays, most of the user-centric mobile apps come with this crucial feature. The apps will include a series of social sharing capabilities with options for signing in with the most preferred social network. Social integration is an essential feature for consumer apps, if it has the chance to be downloaded at all. Also, stay ensured of the fact that; the mobile app features sound quality content.
User-friendly Commerce engine
Commerce engine means the actual process which, a user needs to undergo when he or she is purchasing a product by using the mobile phone. Thus, it involved the person filling the form while providing credit card information, mailing address and the final payment. In case the process is not so smooth and include a number of glitches, then you can stay assured of the fact that; the app won’t be used for the second time.
Barcode/QR Scanner Integration
It’s also another attribute which, displays the presence of today’s dynamic mobile technology. Quick Response (QR) allows the user to point out their smartphones at the square barcode, thereby accessing a wide range of extensive information. The QR code interlinks between online and offline marketing, thereby allowing users to access the online coupons, contact details and website of the company and many other elements. It offers an instant response from the advertising and so, you don’t require to remember the website or phone number along with the QR technology. They are also being added into some of the business cards as well.
Responsiveness (Fast functioning speed)
Mobile apps are expected to load quickly and utilize less of the hardware resources and phone’s memory, thereby responding to each and every command seamlessly.
Enhanced user experience
For the consumer app to get success, it’s important that it comes with enhanced user experience. As a matter of fact; aesthetic designing and mobile app development make you stay ensured that the user experience is getting enriched across all the aspects, including whether it’s easy to download, usability, hassle-free signing in and many more.
Map Integration and Geo-Location
Geo-location apps report other users about your location (Foursquare, Facebook check-ins etc) and also associate with the real-world locations (including events and restaurants) to the present location.
It’s probably one of the most dynamic and interesting features present in a good mobile app. Expectantly, this feature goes much beyond the dominion of reality, thereby providing something unique, exciting and interactive.
Single Click Contacting
It’s another key feature of a high-performing mobile app. This feature showcases a simple button within the app, which directs users to call the company with a single click. Interestingly, more than 61% of mobile audience calls after searching a local business. Thus, this attribute will connect with the customers of the business conveniently, while they are on the go.
Adding some offline capabilities
A mobile app will win millions of hearts if, it includes some of the offline capabilities to its core functionality.
Mobile apps must be safe to download and secure. However, they shouldn’t collect unnecessary data from the smartphone of the user.
It’s a good idea to include all the options for users to provide a proper feedback which, will further help you to understand the good things and shortcomings of the app.
Lastly, while building a good mobile app for consumers, it is better to keep the things simple. An easy-to-use and simple interface along with easy-to-understand features will certainly help the user to stay happily engaged. Now, when you are aware of all the prime requisites which, must be thought for while building an app, it sounds worthy enough to contact an experienced mobile apps developer to build requirement-specific and trendsetting apps.