Know What Your Customers Want And Deliver It!

know what customers want

How many times have you wished that your business could tap into the hidden potential of an unexplored demographic? You may feel that your company has already reached every possible customer out there, but one way of being successful in this economy is by predicting the needs of customers. Understanding the needs of your customers better than they understand these needs gives you the edge that you need to stay on top. Here are some ideas for delivering what your customers want.

Customer Service

You can have a great product or an amazing service, but customers aren’t going to want to have anything to do with your company if you do not put an emphasis on superior customer service. This is the number one item on most customers’ wishlists. Knowing that your customer wants better customer support is just one step to providing them with this service. How can you respond to customers in a way that satisfies their needs?

– Make sure that all of your employees are knowledgeable about the products or services that are being sold. Nothing turns off a customer faster than an employee who has no idea what he’s trying to sell. Employees who are clueless frustrate customers, and irate customers are less likely to be appeased by the answers that they are receiving when information is missing or incorrect.

– Employees must be friendly when they are answering customer’s questions or trying to sell a product or service. Aggressive sales tactics are discouraged. Some customers feel that being pressured to buy a product or make an appointment for a service makes the entire shopping process a negative one.

– Customers want to be able to access customer service at all times. While this is not feasible for a brick-and-mortar store, companies that sell online or have a business website that explains more about their products or services can utilize online chat software to provide customers with support. The convenience of chatting with a live representative leaves a lasting positive impression.

The Value of Your Product

Customers are all about getting the best value for a product or service. This does not mean that you need to price your goods below every competitor. Superior customer service, convenience in location or delivery options and high quality can all contribute to the value of your products or services.

You will need to design advertisements to highlight the value of your company’s products or services. If your goods are not priced below the competitors, be sure to talk about the value of other aspects of the product or service. For example, do you offer free delivery? Do you have several convenient locations scattered across a major metropolitan area? Are your goods made by hand? Point out these positive qualities to underline the value of buying from your company instead of the competitors.

Expand Delivery Options For Online Customers

Abandoned shopping carts are a normal occurrence for online merchants. Why do customers take the time to search through items to add to their cart when they are just going to abandon it? The most common reason that customers cite for failing to follow through with an online purchase is a lack of delivery options.

How can you make your delivery options better for your customers? Next-day delivery is high on the list of priorities. Many customers are shopping for a last-minute gift when they visit an online storefront. Having the option to pay an additional fee for fast delivery is highly desirable.

Customers also want to know when their order is going to arrive. Being able to pick a delivery date is ideal, and companies should opt for a delivery method that offers tracking updates to keep customers in the loop when it comes to the location of their package.

Convenience and Accessibility

Businesses need to make it easy for customers to find what they’re looking for in a store and online. Store displays should be prominent and organized in a logical manner. Online stores should be easy to navigate. Allowing customers to filter products on a website according to type, color, size or other attributes offers convenience that many online merchants do not provide.

The secret to success in the business world is knowing what your customers want and delivering it. Customer service is a priority, and providing your customers with value is a must. Online shoppers have expressed an interest in companies that offer expanded delivery options that meet their needs, and all customers want to be able to find what they’re looking for without having to spend hours searching. Cater to your customers and reap the benefits.

Featured images:
  •  License: Royalty Free or iStock source: istockphoto.com

Neran Ashkenazi, HelponClick™ CEO, specializes in helping website owners communicate with their potential customers. Read more about HelpOnClick or contact Neran on any question.

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