Even after hiring the best web design company, there is no guarantee that the web designers would not be making the mistakes which we are going to discuss below. But it is true that if you want the best returns out of your website in the form of an optimized website be sure to check that what’s your web designer has to offer.
Nevertheless, these mistakes are so small but when they are combined they affect the optimization of the site to a very large extent. There are, in fact, a lot of mistakes that can be avoided but let us look at some of them which could be the most influential for the optimization of your site:
Use of HTML tables over CSS
With the emergence of CSS, HTML tables have taken a back seat. HTML tables, before CSS, were used to create page layouts but are not needed anymore unless you want to show off your site as being not updated since a long long time. Also, CSS is much faster than HTML with more reliability and some awesome features.
Confusing visitors with versions
In today’s day and age, what every visitor to your website wants is content and not confusion regarding the choice of versions of your website. This might confuse him enough to leave the website without even browsing through.
Mixing content with advertisement
Yes, I know, the advertisement is a source of income for the website, but it is not a good idea to combine it with the valuable content of the website which is promoting your company. Delegate a special area for the advertisements sp that they do not interfere with the natural flow of the content.
Browser compatible website
There are a lot many browsers out there used by people all over the world. You do not have any idea which of your visitor will be using which browser to reach your website. So make your site in a way which is compatible with all the types of browser.
Visibility of links
It is important that all the inbound, as well as the outbound links, are clearly seen by the visitors. They should not be confused and should be aware of where to go to find what they are looking for.
Use of animated Gif’s
Use of animated Gif’s is a big no-no unless necessary for advertisements. It looks cheap and easily distracts attention away from the main content of the website. Also, it may take the time to load and hence fiddles with the optimization of the site.
Use of long or horizontal pages
Avoid using long pages for your content as the user will not take the time to keep scrolling down forever to read through the entire content. Also, horizontal scrolling can get the same results from your users. Screen resolutions are usually 1024 x 768 pixels at the max. so make sure to fit your site in it.
As I said before there are a lot more mistakes that are waiting to happen while designing a website. Take time to talk them over with your web designer before starting.