Having a lucrative career has always been considered as the best way to establish a stable source of income. While it is true that many people still dream of becoming a professional, there are many who are practical enough to think that putting up their own business is the more ideal means of making a living. Of course, if you own a business, you will have total control of what you can achieve. Your hard-work and creativity will also not end up unnoticed because these will be your investment to a bigger and more profitable business.
Running a business isn’t like baking cookies, though. There is actually no formula you can follow to guarantee your success. As a business owner, you will have to be intelligent, resourceful and courageous to make sure that you can lead this business to great heights. And among the many important aspects of operating a business, marketing or advertising your products is one that you cannot miss or overlook. An effective advertising campaign will play a major role in your business’s performance. Below are some of the most effective and inexpensive ways you can advertise your products or services.
1. Use your own car.
Perhaps you have seen a lot of taxi cabs with a lot of ads painted on them. Many companies are actually paying taxi companies to have their ads put on their cabs because they know how effective this could be as a means of advertising. You can actually do the same with your car. You can just paint a logo of your business or perhaps your website address on your car to get people’s attention. What’s great about this method is that you won’t need to spend anything because you will be using your own car. This could be a really great alternative to paying for a professional SEO serviceto market your business.
2. Have some T-shirts printed.
Using printed shirts is another cost effective and creative way of advertising your products or services. All you need to do is visit a local printing store and order some printed shirts with your service or product logo and web address on them. You can choose a variety of colors for all your shirts too. You needn’t wear these shirts all the time, but you can rest assured that when you do, you are giving your own products or business some really good exposure. It would be a better idea also if you distribute these shirts once in a while. This way, you will have someone to advertise your products for free!
3. Mention it in your presentations.
If you get the chance to do a presentation, it would be a great idea to insert your web URL in the last part of the presentation. This is still possible even if you think your business is not at all relevant to your presentation. Your audience will definitely notice it and may even start asking about what you are offering. This will be your chance to talk about your service or product and eventually encourage people to try such products.
4. Don’t forget to use huge numbers.
If you’ve got a website, for instance, you have to make sure that there is a huge amount of money mentioned throughout your homepage. You can actually put a certain figure and have it linked to your main site or homepage. This way, people will be eager to take a look at the link. It is our own human nature to want to hear success and positive stories about making money. Thus, this will be a great way for you to get your viewers interest and encourage them to learn more about what you are offering.
5. Banner advertising
This isn’t about banner advertisement online. Instead, this is about using physical banner ads. You have to make sure, however, that doing this is allowed where you live. What you can do is make a cloth banner where your product logo and website are printed. You may then display this logo in your apartment door or window so that everyone passing by your residence will be able to see it. Again, this will not cost you anything, except for the printing of the banner, because you will be utilizing your own private space.
6. Always use the words NEW and FREE
Consumers are always hungry for new and free items. But of course, you have to be really careful in mentioning cheap and free items because you may end up attracting only those customers who are not willing to spend much for their purchases. Your goal should be to encourage people to visit your site to know more about you and not to give them promises you actually cannot keep. Making guarantees that you cannot afford will certainly make you lose your credibility.
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Cedric Loiselle is a highly talented writer providing quality articles for a wide range of niches. These include business and finance, SEO and Internet, as well as home improvement and real estate.