Google recently changed their algorithm to Hummingbird, and websites everywhere are wondering how this new algorithm is going to affect their website. Unlike algorithm changes in the past, Google Hummingbird focuses on a few changes, and if you perform the following four easy steps, you will make your website Hummingbird friendly.
1. Optimize your website for mobile.
One of the biggest changes to Google Hummingbird is the focus on mobile. Google research found that more people are using their mobile devices to perform Google searches, so it’s important that you optimize your website for mobile.
If your website cannot be accessed through a mobile device or if it doesn’t work properly, it’s going to inhibit your website’s success. Because of this, you need to ensure that your website cannot only be accessed through all mobile devices, but you also need to ensure that it functions properly as well. If there are any glitches or bugs on your site when accessed through a mobile device, your current and potential customers will turn elsewhere.
2. Utilize social media.
If you have yet to get on the social media bandwagon, now is the time to do it. Having a strong social media presence is important for Google Hummingbird success. Be sure to use social media to connect with your customers and to push out content relating to your business. This will give your customers an easier way to connect with you, and it will also improve your company’s results on the search engines.
3. Get on local directories.
Google Hummingbird is also placing an emphasis on local content, which is why it’s important for you to join local directories, including Google Places. Google Hummingbird uses geolocation technology to produce results located near the searcher, so having local content will ensure that your website lands in front of those search queries performed near your business. Along with local directories like Google Places, it’s also a good idea to join online review sites such as Yelp to help increase your visibility.
4. Create conversational content.
Before Hummingbird it was important for you to add keywords to your content that were relevant to your website. While keywords are still important, the focus with Google Hummingbird now lies in the tone of the content. Because more people are using mobile, more search queries are being performed using conversational tone. Users are asking Siri questions, and those questions are used in search queries. Now, instead of results containing one or two similar words from the query, search results are being generated that match the query verbatim. This is why adding conversational content to your site is more important now than ever.
There are a few easy ways to add conversational content to your site without having to change out all your copy. The first way is to add an FAQs section to your site. This provides a question and answer format on your website that contains conversational content to help your website rank higher. Be sure to think about all the questions your current and potential customers would ask about your business and add these to that section.
Another easy way to add conversational content to your website is to add transcriptions of multimedia files. Search engines cannot crawl through the content on multimedia files, so transcribing podcasts and videos can improve your searchability by giving the search engines content to crawl through and use to rank your site appropriately. Plus, since these multimedia files tend to use conversational content, having them placed on your website provides you with easy conversational content that will improve your SEO.
Guest Author: Meyling Lau is a freelance writer with a creative ability to combine personal experience and research into entertaining, educational articles on a wide range of topics.