To advertise your business is one way of marketing it, but marketing a lot more than just advertising. Marketing can be defined as anything that influences or causes a customer to even think or have a good impression or experience about your business venture or how you carry out your business. Marketing include simple things that people may ignore, and they may include things like keeping your sidewalk clean, displays on widows and entrances, and also store awning.
It would not make a good impression for a customer to find the entrance to your pharmacy shop littered with all manner of signs. Maintaining the signage in proper shape, and not having ones with faded colors, is important in evoking a positive impression on your clients. Some people believe that if you can do one thing right, then you can do everything right. You certainly do not want your customers to think of you as a sloppy or neglectful owner. If you let them have that perception, they can easily migrate to pharmacy stores that are cleaner and more inviting.
You need to ensure that all components that are visual to your customers are in alignment and these things normally include logo, colors and stationery. These need to be consistent in your business. Making your customers feel comfortable when they visit your store can make all the difference between success and failure.
Many pharmacists make a mistake of not taking their time to think critically. You may even think you are so busy that you do not have time do some serious thinking. Set aside some time to reflect and ask questions about your business. Learn to create, rather than find, your own time to ask yourself some critical questions about the business. By setting aside some time, say an hour a week, you will realize that you become more proactive rather than being reactive to problems. You also get to save time that you would be wasting say, to fight diseases. Being proactive enhances one’s disaster preparedness levels.
Just like other entrepreneurs, pharmacist entrepreneurs want marketing strategies that will quickly boost their income at the least cost. MacDonald famously convinced more customers to spend more on their products with a very simple technique. In fact these guys only used six words to achieve their goal. ‘How can you supersize that?’ the idea was convincing customers to spend an extra $0.60 and have a larger drink with a French fry. The strategy worked and the company significantly increased it sales and hence income. Note that adding six words to their every item (how can you supersize that?) did not take money nor did it take a lot of energy.
As a pharmacist, the question you should be asking is how you can supersize your customer orders. If you have an independent business venture as a pharmacist, you realize that cross-selling arguably the easiest and the best way to increase your profits. It also projects your pharmacy as being knowledgeable and caring at the same time. It is important to note that you are not exactly in a business of prescription filling, or a DME business, your business is more of solving problems. Your job is mainly to offer quick and effective health solutions to patients. There are literally hundreds of cross-selling, or what other people call back-end opportunities, just a few blocks away from your pharmacy.
You need not have attended a college to learn sales and marketing to succeed in marketing your drugs. In fact, the six hectic years you spent at a college had nothing to do with how to make a sale. However, your six-year stint had all to do with the interactions and side effects of thousands of drugs, as well as how you can effectively educate your patients on the best solutions available to them. What you need to do is to reframe the thought process of your team and also incorporate a bit of training and you will have an increased opportunity of increasing your sales by thousands of dollars.
Being the owner of the pharmacy, it does not mean that you are the only person who should be asking patients whether they are interested the relevant supplements. There is need to train your team members also create important drivers that spur your team to go the extra mile. Also you do not need to train the members of your team if they are certified from pharmacy technician schools which would definitely add a spark to your business.
Another thing that can drastically improve your business fortunes is your ability to profitable business supplements. Pharmacists are normally taught be alert in case of any side effects arising from the drugs they prescribe. The truth however is that few pharmacists take their time to explain to patients the nutrients that will be depleted by the drugs they prescribe, or the supplements that will increase performance of the drugs they prescribe. You can turn this opportunity to educate your community on matters drugs into a golden ticket, given that you are the community’s drug expert.
You have a glorious chance of making some extra dollars by just solutions to these dangerous solutions, as well as enlightening them on other prescription alternatives. Take this opportunity to brand your pharmacy as the drugs shop that has the interest of patients at heart.
Internet marketing is also gaining popularity as more and more entrepreneurs turn to the web to bolster their business fortunes. There are several techniques to achieve this, and the most common among them is through creation of blogs. You could have a blog in which you post interesting and informative articles. These can attract traffic to your site and you can also use your blog to create interactive tools where you can talk with readers. Other popular internet marketing strategies for your pharmacy venture include email marketing, eBay among others.
In summary, a business will end nowhere if there are no robust marketing techniques in place. To make their business successful, pharmacists must be prepared to go the extra mile and improve the visibility of their businesses through use of tried and tested pharmacy marketing techniques. Only then you will start thinking of success.