Marketing Plan Is Bound To Make An Impact In Your Business

Desired marketing starts with knowledgeable marketing strategy. A healthy marketing strategy helps you to define your vision, reach new customers, and achieve your missions. A good strategy also demands to keep reviewing and enhancing your skills to get ahead of your competitors. A good plan of action should be designed in the business that it gives you a great promotion of your products or services.

Key points to be considered for Marketing Strategy

A great marketing strategy is needed to run the entire business. So everything from top-to-bottom should be well-planned and developed with your terms. We use a number of marketing strategies in the marketing plan assignment to grow our business. However, some well informative outlines of steps are needed to achieve the goals. Here are some points that you need to consider upon before you start your own business:

  • Marketing plan assignment of your products and services
  • Role of the products and services in your market.
  • Your key marketing objectives
  • Shortlist your competitors
  • Focus on your customers
  • Plan your marketing tactics
  • Implementation of the ideas in your marketing plan
  • Measure your effectiveness
  • Write-down the drawbacks, if any.
  • Repeat the process without failing

 A formula for how a business is going to compete, what its goals should be and what policies will be needed to carry out these goals hold extreme prominence. These are the key elements of marketing strategy given by the well-known strategist from the past.

Marketing strategy is that section of your business planning which needs to be formulated to attract the customers to the business. Also, there is another term, Marketing Plan, which should not be confused with marketing strategy.

Marketing Mix

To run a business one needs to understand the basic marketing strategy which incorporates 7 important Ps of the marketing mix. They are Product, Price, Place, People, Promotion, Process and Physical environment.

Product– What are you selling? What are the physical attributes of your product or services you are providing to your customers? How is your product different from the other already present products in the market? And how does it benefit the customer?

Price– What cost you are going to charge for your product and services? What is the profit margin of your product? And how are you going to compare it with your competitive products?

Place– Where are you going to make your product available? If you are planning something big, then you should work on making it available at multiple stores keeping in mind the percentage sale from each place. For example, what is going to be your market strategy? How is your transaction going to take place? What will be your sale strategy? What will be your return or refund policy?

Promotion– How are you going to tell people about your product or service? How will you tell the market about the attributes and benefits of your product or service? What marketing tactics are expected from you and how are they going to result is the key objective of promotion. Also mentioning of coupons, discounts, and incentives, can truly help you to grow your business. One can contact the advertising companies to promote your business, product or service.

People– This is newly added P in the list of the marketing mix. And it’s very important if your own people are involved in helping to create the product and giving out services for each. But the thing which is important is that how are they going to help you in the task? Who exactly are going to be these people? And most importantly what do they provide, i.e. customer service, virtual assistant, sales calls. And what level of experience or training or help they are providing you with your business growth.

Process– What will be the process for your customers to buy the product or service? Share the details with your sales team or assistance team or staff so that they involve your customers in such a way that they aim at increasing your sale.

Physical environment– Where are you going to sell your product and services? This is majorly the key significant impact on how your customers are going to experience your business. The physical environment includes the furnishing of your store, the discipline, and design of your office desk or the website. Including positive environment in your workplace can lead your business to heights.

To run a business, one needs to understand their own product and services, its benefits and unique selling propositions. One also needs to consider the target market, ability to reach the customers, and after confirming every attribute. One should look into a good business plan assignment to stand out in the market and fulfill all the requirements of the customers. This process, on the whole, represents the buying experience.

To gain the maximum from your business, an effective marketing strategy (as mentioned above) can positively help you to define the overall direction, process, and goals for your business. If you are looking to get a loan or generate investments, then surely the marketing strategy and marketing plan will be your key essentials in your success.


A lot depends on the product and services that is strategized in such a way that it satisfies the customers need. Once you have understood the basics of the marketing mix, then surely you are ready to reach your target market.

Article written by

Robin is a Technical Support Executive. He is an expert in knowledge management and various Knowledge base tools. Currently, he is a resident knowledge management expert at ProProfs. In his free time, Robin enjoys reading and traveling.

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