In this day and age, the only really effective way of marketing your business is online. Why? Well, for two reasons; first because it’s inexpensive and secondly because that’s where the people are. Without a doubt, the internet links you to the whole world – as no other type of media can. Where the targeted audience in a community may be a few thousand people, on the internet, this could turn into millions of people. The truth is, the Internet is the first place anyone looks to find information on a service or product – and this can be turned to a marketer’s advantage.
Although a business website can be extremely convenient and a premiere location to market your services online, it isn’t always necessary; meaning anyone can use the internet to market whether they have a website or not. There are lots of free places you can advertise; for example, Facebook, classified advertisement websites, free blog platforms like Hub Pages, WordPress, Blogger and more; or even by addding interesting information to article directories. In most cases all of these options can help brand your business online.
Even so, in this day and age creating a website is no longer that complicated. If you don’t have the budget to have it professionally designed you can opt to use a website template (only requires your adding the content) or uploading a content management system like WordPress to a domain.
Social Media Marketing
This is probably one of the most effective, yet inexpensive ways of marketing your business. All it requires is that you interact with potential customers, show your expertise in a certain area, share pertinent information and let everyone know of offers or events that are coming up. Of course, to make your marketing more effective on Facebook you should create a page with information about your business.
Other social media websites allow you to link your profile to a website, which can be convenient, especially if you want visitors to become customers. At any rate, posting information or links to content that relates to your industry can give you branding, helping people recognize who you are.
While most people no longer use the telephone directory, they do often look for businesses locally through Google, Bing and Yahoo searches. They may even look for services or products on classified ad websites like Craigslist. So it makes sense to at least list your physical address and contact information on these websites – even when you don’t have your own website.
An effective way of marketing your business is by offering important industry information or content in the form of “how Tos, DIY articles, Informational or interest articles. Once written you simply add a link to your website within the article content so readers can click there to access more information on the subject (or your product). While content marketing is not a new concept and companies have long been using industry news to attract customers (i.e. trade magazines) it is a new concept to the Internet.
It is the combination of several online marketing methods that can increase sales dramatically for any business. However, while there is a definite advantage in that, many of these marketing methods are free, it is also a disadvantage in that they are time consuming, often taking up several hours a day. This is why many businesses opt to hire online marketing experts like Hyper Marketing Inc. to help in the marketing activities on a consistent and frequent basis.