Various factors for success
Classic success formula may be derived from the design requirements for a good site. It happens when you are mixing the right formula for website success. Let us see what they are.
SEO for web page
Pleasant and well-designed pages
Good links including peer links
Content is the matter that is presented on the webpage
It is made up of written material (words), graphics (pictures, images and videos) and sound tracks. There is no definition for what is the correct composition but the formula should be based on the two things: a) viewer’s attention and b) search engines formulations.
Visibility is as hard to define as the horizon on a beach
It means the ease of accessibility that any surfer has when he searches for your product. When your product is easier to find compared to the competitor’s your product has more visibility.
SEO is a funny world
It is the search engine optimization and different search engines have different criterion. Bing may not give predominance to keyword while Google will not even consider a page that is not keyword optimized. The page content needs to have relevance to the title in the closing paragraphs for some while for others there should be a mention in the first line of the article. Good website designers understand these frivolities of the search engines and make the page balanced to meet all the obligations.
Pages need to be attractive without being too garish or spooky
This means that the surfer who visits the site will not be frightened off and will get the urge to send some time perusing what you have presented there.
There are many techniques used for this but the general idea is that the balance between the pictures and the words should be good. Perhaps the most important thing is called linking. This means those “go to” linkages that are provided on the page. How does that help? Search engines have no heart or mind. They only have search criteria. One of the ways they search is through linkages. If your site is linked to many sites with the same type of content then your site is an “approved” site. Peer linkage means that you have your site linked to very old sites and that is possible only if your site is very good.
Product Variant of the success formula
Success is the right product with optimum visibility promoted with the correct links and much sought after in the market as a desirable product. When you consider services it becomes the most valued company in some particular field of expertise. This may be web design or traffic modulation, web page content provider or apps designing department.
Success with certainty
Many people want different things; those with private websites want peace and least traffic while the marketer wants all and sundry to peep into his little nook.
While you can never say when you are mixing the right formula for website success, you may be sure that when it happens you will know it. There will an explosion of traffic (in case you are in the sellers’ market) and sales will be running up the roof searching for the sky. For the others, there will be an astounding peace.
- License: Creative Commons image source
Ludwing Hernandez, Zinzz chat rooms manager and full time blogger entreprenuer. Follow him @ludwingNY.