The internet has probably made it easier to start a business than ever before, but it has also made it difficult to compete once you get started. Advertising can be expensive; you have to contend with your rivals, but you also have to make sure that you aren’t wasting money on the wrong clientele. A cheap, efficient and interesting way to help you get a leg up may be starting your own blog.
Target your Market
A blog can be about whatever you want, but if you want to reach the consumer that you desire, you need to do some investigating. Fortunately, the research that you need to do can be cheaply and done from your desk, couch or bed. You need to check the blogs that your target market is interested in. If you are an Italian trained cobbler, start with blogs that feature handmade leather goods. You will soon find out which blogs are the most popular and why. You can also check which blogs your competitors advertise on and save yourself some work. Once you have a few ideas, you will have the foundation for the structure, layout and content of your blog.
Content is King
Now that you have your bases covered, it is time to start writing, photographing, editing and posting. Depending on the format that you decide on for your blog, the content has to be solid so that when you do get people to check out your site, they want to follow you. How to Start your Own Blog suggests that if you are talking about your business, you should have no issues coming up with interesting, creative, captivating substance for your blog posts. Remember that if you want this blog to be an advertising tool, that the blog is basically an extension of your work, so make it portray what you want others to think of your business. With all of that said, you also have to make it fun or you will not want to keep doing it; be yourself, let others see the passion that you have for your product and people will be attracted to your blog.
Expand your Readership
It may take a while to get the kind of following that you desire, but don’t let that bother you, just stay focused and continue to produce quality content. As you develop your blog, you will continue to check out what is going on in the blogosphere, and that may create opportunities of its own. You will meet and follower bloggers that you like, some of them may grow to enjoy and respect you as well. Use these connections to grow your community of followers. Collaborate with other bloggers with similar interests; maybe offer them some of your products to use in their blog posts. You just have to keep in mind that advertising through your blog is supposed to be inexpensive, so product giveaways may not be feasible.
A blog can be an excellent platform for cheap advertising. For it to be a useful tool, your blog has to: target the right customers, be interesting, show what you are about and reach enough people to be worthwhile. Your blog may not be an overnight success, but businesses aren’t normally built in a day, so persevere.