Optimizing a blog could really be a tricky affair as what works today, may completely fall through tomorrow. Writing good content is an art, and not one which is easily mastered. Structuring content, arranging content, including good media and resources take a huge amount of time, and effort, to get right. Eventually, you will strike a good balance, and get a large number of shares on social media, and drastically improve your rankings on search engines. There are several easy tips and tricks to getting there faster, such as:
Keep the Primary Keyword in the Blog Domain
One of the prevalent ranking factors is whether the primary keyword for which you are optimizing the content occurs in the URL. You are given the option of having it in the primary domain name itself, like <keyword>.com or in a sub domain like domain.com/keyword.
If you’re aiming for personal branding, it obviously makes more sense to get a domain name with your name or your brand’s name in it. However, if your website is product or business oriented, you stand a better chance of attracting targeted traffic by including the primary keyword in the domain or sub domain name.
Optimize Any Permalinks on Your Site
If you are operating on a two or three word primary key phrase, try to use some or all of the words in the headers on the blog (H2/H1 tags) and also in the titles of your posts. If you’re using any professional-grade blogging software, you will find that it automatically takes the keywords from your title and integrates them into the filenames of the permalinks created, usually in a hyphenated or an underscore-connected manner like this-example-here.html or this_one_instead.html. You could also do these changes manually on platforms like WordPress by navigating to Permalinks in the settings, and selecting the option titled “Post Name”.
Try Using Long-tail Keywords in the Post’s Body
A good way to get your long-tail keywords listed is to use them a few times across the body of the post, and integrate them into the links or titles if appropriate. Note that overusing the same phrase will lower the overall quality of your post and may present it as spam to the reader’s eye and the search engine bots too. The best thing to do here is to write the post naturally and then dynamically insert the keywords wherever suitable.
Make Your Blog Mobilized and Accessible
Google’s latest update has been termed “Mobilegeddon”. To keep pace with these developments, you must try to make your blog as accessible as possible for all mobile devices, as the percentage of users connected to the internet via mobile devices is formidable. This not only implies faster load rates (low access time), but also good layouts and readable formats.
Responsive themes and templates serve this purpose especially well, as they have a fluid mechanism which changes the dimensions and contents of the site according to the size of the screen it is being viewed on. WordPress has a ton of free responsive themes for you to choose from, and even if you aren’t using a CMS, you can create or download any responsive HTML5-CSS3 based template and then edit it.
Set Up a Google Sitemap
Create your blog in such a manner that the side navigation bar appears on all pages. You must ensure that you are able to access all your previous posts and archives from all your blog pages so that they are easily found by search engines. You could further set up a Google Sitemap, which comes with a listing of all posts and pages on your blog. You can avail the free plugins from WordPress, which can do this easily. However, you must ensure that each and every page in your blog is able to access the Google sitemap.
Acquire Backlinks from Some Other Websites or Blogs
The most effective method of acquiring backlinks from social media sites and other blogs is by writing high-quality posts that keep visitors engaged and are really worth sharing. However, you could also employ some other tactics for building your links and heightening your visibility. You could consider submitting your blog as well as RSS feed to directories and blog search engines. This is a great way of getting premium quality backlinks. You could start posting legitimate comments on posts on other blogs, to get backlinks. You can also contact a bulk email marketing services in Mumbai and promote your blog through paid email campaign and reach the target readers.
Keep Updating Frequently
Fresh content is the key to sure-shot success. Studies reveal that the higher the number of blog posts published in a month, the greater the traffic to that website. Some studies have concluded that websites that published more than 16 blog posts in a month gained almost 3.5X more visitors than websites who got stuck at 0 to 4 blog posts per month. It is a good idea to check on your audience’s tolerance level toward the frequency of publishing blog posts. If by chance the unsubscribe cases go up when you are publishing more frequently, you must scale down and keep the readers happy.
You need to stay put, once you have successfully created your blog. Stick around in the same domain till you go on publishing. In case you think of moving away or changing your domain, as well as, your URLs, there is every possibility of losing your readers, your organic traffic, and your search engine listings.
Intensify Social Media Networking
Social shares are a sure-shot way of boosting your SEO ranking. Remember that gaining more retweets and shares on all social media networks definitely, is a positive thing for your SEO. Build and grow communities on all big networks especially, Twitter, Facebook, and LinkedIn.
In case you are publishing content in different formats (infographics, images, PDFs, videos) you must consider including Pinterest, Visual.ly, Vine, and YouTube. Keep engaging your social community from time to time by not only sharing your own blog posts but also third-party content so that your social community is convinced that you appreciate sharing wonderful content and not necessarily your own.
These SEO tricks should have given you some ideas about effectively using search engines for diverting traffic to your blog.
Once you know the tricks of the trade, you would certainly be able to attract more traffic toward your website. Your emphasis should be primarily on coming up with premium content and building relationships.