Technology and business were always connected, and influenced each other to the degree when they became inseparable. Since the digital environment captured minds and souls of the mass audience, it is only natural than that every business owner asks himself how printed media fairs in these new circumstances. Surprisingly, not nearly as grim as one would think off. As a matter of fact, according to a Pitney Bowes survey 76% of small business owners said that the ideal marketing strategy presents a combination of both printed and digital media. Let us see than what are the reasons behind printed media’s endurance.
Unique Benefits of Printed Media
To put it simply, printed media features a number of interesting benefits, which cannot be supplemented or replaced with its digital counterpart. Although they are too numerous to count, we will point out the three most important ones:
- Tangibility – Printed pieces are a tangible thing which makes them countless times more legit and credible than some random web info you stumbled upon while browsing. Newspapers, magazines, and brochures tend to stay in our homes for months, while web ads quickly become lost and forgotten.
- Credibility – The web space is oversaturated with various ads and banners, many of which can prove to be harmful. Printed ads pose no imminent danger, so people consider them more trustworthy.
- Printed media is more engaging – Unlike websites, which are usually abandoned after just a few seconds, printed media holds readers attention much longer. A study showed that readers also read the printed text much faster (20-30%) than digital one.
How to Use Printing Services
As we can see, printed pieces are able to capture reader’s imagination more efficiently than their digital ones, but that does not factor out the question of their price, which is, undoubtedly, considerably higher. One of the ways to balance these printing expenses is to focus your resources in the areas where they count the most. These are few branding tools, through which you can achieve great ROI numbers.
Printed catalogues are a great way to educate your customers about the discounts, or new products and services and reach mass awareness in very short time. They also capture much more attention than some digital newsletter, which usually requires a web search and willing participation.
Brochures are a very flexible and efficient way to reach out to your customers and convey them a great deal of information without being too tiresome or demanding. They can even be customized to suit the interest of each individual person.
- Business Cards
The simplest out of all branding tools a toner cartridge can produce, but the one which can make the strongest impression if done right. Couple that with very low price, and you will see why business cards are to not be written off nowhere in the near future.
How to Find Reliable Service Provider
All of your branding efforts will amount to nothing, though, if your service provider is not up to task. Search for the ones which will be able to comply with the quality demands, and deadlines of your marketing campaign. Also, you should do your best to find the company which will offer services beyond printing duty, and take an active role in designing your branding tools. This way you will streamline the entire marketing campaign by developing and executing ideas with the same team, and spend less money than you would if you hired some third party for this job.
With all the things said, it is hard to argue that future lies in the digital environment. Still, with all the distinct benefits, and broad appeal printed media posses, we would say that no business should write it off from its marketing agenda any time soon.