“Google only loves you when everyone else loves you first.” -Wendy Piersall
It has been said that the best place to hide a dead body is in the second page of Google’s search results. While the sentiment seems humorous, it presents a unique reality to search engine optimization experts: That having your website appear on the second page does not bode well for you or your business. People rely on the internet—most particularly search engines like Google—for information. In this regard, searchers would be utilizing Google’s access to a worldwide search catalogue that details any and every information logged and uploaded onto the internet. With this in mind, search engine optimization experts should endeavor to appear not only in the first page of those results, but strive to become the top result as well.
However, this would present a unique dilemma to them as there are only so many ways you can mix up a set of keywords and more often than not, you have a myriad of competing websites all vying for that top spot. As a digital marketing agency in the Philippines, ensuring that you get that top spot should be one of your primary plans. However, how do you turn that plan into results? Well, here are some of the best tips to get to the top of Google:
- Optimize for RankBrain
Google has revealed that RankBrain is its Google’s machine-learning AI system. This information is vital which experts in search engine optimization can really take advantage of. Handling vague or ambiguous questions which Google has never been asked before is somewhat of aa challenge to Google which it needs to address. With Rankbrain, it has effectively addressed that dilemma. Approximately fifteen percent of brand new queries are done in a day—which could mean anywhere between 300-450 million unique searches a day. As someone specializing in SEO, you should be able to leverage this knowledge. Unfortunately, it can be rather hard for search marketers to optimize for this. However, one effective way to do is to create unique content that would address unique queries as well—ensure that these are relevant to your audience and business.
- Optimize your local presence
Your local presence is a focal point in your SEPO. After all, one of the primary things you should be doing if you do want to rank is to optimize for near me searches. However, it would do you no good if you optimized for near me search queries if you are not actually there. With this in mind, sort out and optimize your local SEO. One way of doing this is to optimize your Google My Business page and ensure you have a long and unique description of your business. In addition to that, pepper it with a lot of imagery and be sure to include all the key information on opening times as well as your business address and a local contact number. Also, make sure you give it a lot of regular updates. Lastly, ensure that your customer reviews are visible as these are vital for local businesses.
- Optimize for voice search and natural language
Google’s Voice Search queries have risen a whopping 35X since 2008. It might seem like an incredible leap but this huge leap can be attributed to the fact that voice input is 4X faster than typing which would then give you access to faster results. In the same vein, you could also attribute this to accessibility issues as there are some devices where typing is a lot more difficult (impossible even) than devices with built-in keyboards. Moreover, some mobile menus tend to be confusing which puts off some users. In this regard, no matter how much effort you put into optimizing your website for mobile (or how big and advanced phones are getting), searching on mobile can still be fiddly which means laptop and desktop search are hardly likely to go anywhere anytime soon.