If you’ve written a fantastic post for your blog that received a lot of attention: comments, Facebook shares, retweets and so on you’re probably going to ask yourself: how can I use it to build more links without encountering problems?
Here are six ideas that will let you make the most out of your strongest content.
1. Let other people repurpose it for you
Duplicate content can get your site penalised so you don’t want 50 versions of the same post appearing on other websites. However, if you’ve created something great that people enjoy, encourage them to rework your post and credit you with a link.
As long as they put their own spin on things, you don’t have to worry about upsetting Google.
Sharing the original post on social media and bookmarking sites is a great way to get the exposure you need for this tactic to work.
2. Re-use and re-focus
When you’re reusing an old blog post to create guest posts the best thing you can is to consider your audience.
A guest post for a site aimed at beginners needs to be easy to understand, while a guest post on a site where the audience is knows what they are doing will need more technical details.
So, while you may be covering the same subject, the approach is different simply because you’re writing for different audiences.
As long as you don’t copy-paste identical paragraphs and you write purposeful content, you shouldn’t have any problems.
3. Vary your approach
When you use statistics in your posts, you can easily create several posts without having to worry about duplicate content issues.
A large survey can have several takeaway points, and you can create a separate article for each of them.
Your starting content is essentially the same, but you end up with several unique articles.
4. Find another angle
If in your first post you wrote a review about Google’s Chromebook, you can then dig deeper and maybe find a slightly different angle.
For instance, you can compare the Chromebook to rival laptops to see how it shapes up.
Then you might write another post about how Google’s Chromebook is all about cloud storage and whether this is the future for computing.
Again, you’re covering similar ground but not the same ground and that’s what counts.
5. Use your leftovers
This is one of the tricks most freelance journalists have been using for years. Say you’ve managed to get an exclusive interview with Mark Zuckerberg (lucky you!).
The interview will be published in one magazine but they’ll probably not use everything Mark said.
So, why not make the most of those unused quotes and create a couple of articles around them?
You can probably squeeze one in if you write a piece about Facebook’s new Graph Search, for example.
Make the most of all the resources you have to hand.
6. Turn a news piece into a reflective piece
This is another journalistic trick. Say you covered the subject of the UK’s Interflora website being penalised by Google for using paid advertorials solely to rank higher on its search engine.
While this is no longer news, you can still use most of this post to create a new one but this time with a different approach – how to rank higher on Google, the right way? Or how to play it safe when you’re trying to promote your business using online advertorials?
Reusing content is incredibly important. However, don’t just spin it. Keep the quality and, at the same time, try to come up with a new approach to ensure it fits with different audiences.
- License: Creative Commons image source
Guest post written by Alex Gavril, who is part of the 123-reg.co.uk blog and content team.