We did have a society sometime back, but today we have social media! An agent of transformation, social media has had a major impact on our culture, business and on the world-at-large. There has been an increase in transparency, with a growing number of people expressing themselves on social media.
Social media platforms such as Facebook, Twitter, Pinterest, Instagram, YouTube et.al have gone on to revolutionize the way we interact with one another. There have been hardly any facets of our daily lives, uninfluenced by social media.
Social Web 2015 – What does it look like?
There are so many exciting developments in the social media sphere, which has led to a massive insurgence. Social messaging platforms such as Snapchat and Whatsapp have gone on to influence social media in such a way that they’re now being seen as quasi social networks in their own way.
Smartphone penetration has soared like never before, with about 1.65 billion global active mobile social accounts. Mobile has come across as an obsessive technology fueling social media growth and becoming an agent of disruption.
Social Media – The Positive Side
Our world has transformed into a Global Village, connected at all times by social media. So much is the impact of social media in our lives that staying away from social media can take you to obsoleteness, and who wants to go obsolete in today’s world of intensive connectivity?
Here’s a brief lowdown on the positive impact of social media:
- Free Flowing Communication
Remember those times when you hesitated to share your opinion? Today, social media has ensured untrammeled communication devoid of communication or interaction barriers. Social media enables like-minded individuals come together and opine on a common platform. It helps in uniting people working for common goals and also gives them a viable direction for investing their efforts.
- Empowerment of Masses
There is a mass empowerment, resulted by sharing of ideas on social media. Masses have become more empowered and are more informed. It enables individuals to get first-hand information and the world is becoming a smaller place to live in.
- Businesses & Marketing
Social media has helped in reducing the boundaries between businesses and their target audiences. It has become easier to connect with customers and procure feedback. This has helped businesses focus on greater customer centricity and augment the quality of their services.
The playing fields have become level today, and the power of strong business ideas makes it possible for businesses to thrive, in today’s age of social media.
Social Media – The Downside
With a fair amount of advantages, it is easy to believe that social media is a rosy path, leading to positive changes. The path is however, not that rosy! The thorns that stick up with the benefits of social media have the power to suppress the sweet scent of its various advantages. Discussed below are some ways social media has changed us for bad:
- Lack of Authenticity
Social media comprises of so much data, that it could be very challenging to sift through authentic information. Authenticity is left best to the discretion of general public, which makes them highly opinionated too. This lack of authentic information makes most people misinformed and even sparks unnecessary tirades.
- Mudslinging and Angry Social Media Mobs
Social media is a great way to consume news on a regular basis, but it has also gone on to become a judgment ground for anything. While this does have a favourable outcome in most cases, there is also a downside to it. Sometimes the news goes on to spark mass social media wars that result in ugly political tirades followed by defamation and mudslinging on public platforms.
- Lack of Security
Due to the humungous amount of informative exchanges on social media, it has become a leading champion of distrust. It has become one of those channels of communication, which is increasingly being deemed as insecure and untrustworthy. It enables dissemination of information to untrustworthy audiences, leading to greater crime rates.
Social media has its own ups and downs, and it is up to us to make the best out of it. It is imperative to exercise caution while using it, but the wonders of social media are too good to be ignored.
Did you know about the amazing ways in which social media could help you inch closer to success? If not, get in touch with the social media experts to make an everlasting