Starting your own freelance business isn’t a difficult task, but it is something that you must completely understand before attempting to do it. There are many mistakes that you can make when starting a freelance business, and these mistakes can be costly, even detrimental to the success of your new endeavor. To help ensure your success, take a look at these 7 common freelance mistakes that you do not want to make.
1: Not Marketing Your Services
You cannot expect the world to know who you are if you aren’t telling them. Marketing is essential for any new freelance start-up small or large. There are numerous ways to market yourself, ranging from social media sties to advertisements and banners, so be sure that you take advantage of them all.
This can hurt you in a couple of different ways. First of all. Over-committing could mean that you are taking on to many clients and more jobs than what you can handle. Not only does this hurt the quality of work that you can provide to the customer it also affects your ability to like your job for very long.
You should also ensure that you are not over-committing to one client. As a freelancer you need a number of clients to perform a business, otherwise you are simply an employee. Do not allow one client to control all of your time and monopolize your freelance business.
As a freelancer you depend on clients to earn a living. Many freelancers, especially when first starting out, are so eager to get those clients they set their prices too low. Once those prices are so low it is hard to increase them, especially if it turns out to be a long-term relationship with the client. Make sure that you are aware of current pricing forget freelance practice of your choice and set your prices accordingly. While you always want to provide clients with a good deal, you do not want to lose money when you do.
4: No Follow-Ups
Those clients that have utilized your services in the past are those that you should make sure that you follow-up with. This has the potential to lead to long-term work and long-term success, even referrals and promotions of your services, so make sure that you do not allow this to slip through your fingers.
5: Not Focusing
Not focusing your attention on the company and the right areas of that company can be devastating to your success. It is easy to get overwhelmed with clients, marketing and other business matters and lose focus, but this is something that you should make sure that is not being done.
6: Not Taking Breaks
As a freelancer it is easy to divulge your life into your business and not take time off or time to enjoy life. This is a big mistake. Not only should you make sure that you are working a schedule similar to what you would at a regular job, you should also make sure that you are taking the breaks as you work that are needed. Even a quick 5 or 10 minutes can provide you with invigoration and revive you back to life and back to work.
7: Making Promises You Cannot Keep
There is no better way to ruin relationships with clients when you make promises and then are unable to live up to those promises. No matter how much value your services may bring, if you cannot meet this one small demand you’re not going to have a business for very long. It is imperative that you make only promises that you can commit to. This also hurts you in that clients may tell others with the service that they were not happy with which can always be very damaging to even a large company.
These are 7 of the most common mistakes made by freelancers when they start their business. Make sure that you are not making these mistakes, instead focusing on making your freelance business a true success. It is possible if you can commit and avoid the mistakes that are being made.