2012 was hailed by many marketers as the year of the mobile with portable devices like smartphones outpacing computers for the first time. There were more smartphones bought as early as 2011 but last year more than three times more smartphones were sold than computers and smartphones are gobbling up the wi-fi and 3g data plans as well. But while smartphones sales are still rising it looks like the current year will belong to tablets. The market for tablets has been expanding faster than any other tech device in history so if you are planning to change your marketing and SEO spending (in-house or outsourced to a company like dna agency) consider the following.
The Market is Still Open
One of the main advantages of the tablet market is that is relatively new. The iPad made its debut less than three years ago and in the meanwhile it has managed to revolutionize the market both in terms of apps and of commercial applications of the touchscreen device. But with less than 7% of commercial retail sites optimised for tablets and the pc market saturated and undergoing longer and longer product replacement cycles the time to expand to tablets is now.
Tablets are Better for Buying
Add to the above the fact that tablets are devices that are better suited to shopping experiences in general. While people might browse more retail on their phone, the sale will likely take place on a tablet, if they have both devices. The sizes and resolutions of tablet devices make it considerably easier for a customer to use them for shopping purposes. Even if you’re not selling physical products, tablets make a better environment for electronic sales as well, the size difference allowing for a wider range of applications.
It’s a Captive Audience
Yet perhaps the biggest advantage that tablets present for retaliers lies in their unique app-centric approach. Apps are perfect for locking down audiences on your site or, preferably within your own app. You can incentivize their using of your specific app through app-only sales and discounts and the quick buy advantage of a retail app translates into simplicity of use for customers, which will make them feel more secure with their purchases. This also has the advantage of creating brand loyalty and, therefore, returning customers. Ann app might cost you quite a bit, especially if you outsource the project to a developer but the rewards it brings are substantial and it can make a difference between success and failure, especially as more retailers will target the tablet market.