Unlike in the past running a successful online marketing campaign has become increasingly stressful and difficult. One of the leading reasons why this is the case is because more hefty competitors have the money to sit through unsuccessful campaigns and even buy their way into top rankings. Many businesses actually employ social marketing experts which make the job that much more challenging for startups with little expertise. Fortunately, the nature of the internet allows for people to take certain steps to further improve their results. Some may purchase twitter followers while others may hire a freelance guru to take on the burden of social marketing, either way success is still not guaranteed like it once was. Below we look at a few tips which should help you boost your campaigns quite significantly.
Start with a marketing plan
The first step to successfully marketing your business via social networks, blogs and forums in addition to online advertising is to have a solid plan and budget in place. Your plan should include exactly how much you’re going to focus on social marketing, which your target market is, where they reside, and what attracts their attention. You should then tailor your marketing campaign based on your research of the above factors. Based on what steps you have planned to take to give your business the most exposure, the next step is to figure out a budget. Make sure to allocate around 30% of your total marketing budget for social marketing. This will include buying twitter followers, designing memes, posting relevant content and engaging with your audience.
Beware of blackhat techniques
Many people who are new to social marketing may think that to get more twitter followers they just need to go on adding people. This is not really the case; as a matter of fact Twitter may see this as spamming and ban you. This is just one of the many blackhat traps that a newbie internet marketer falls into and costs them a lot of time and money as a consequence. A better way to increase the number of twitter followers would be to purchase twitter followers from a reputed company in your area. That way at least you will not have to allocate 75% of your time towards adding people. Once you have enough followers will start adding you on their own and you’ll start receiving the exposure you need.
Have a realistic time frame in mind
The time it takes to run a successful social marketing campaign varies and depends on a number of factors. For instance, people who are selling products will find that social market responds much better and faster as opposed to people who are selling their skills or a service. A realistic time frame will take the time you put into setting up the campaign as well as then the time it takes for the campaign to gain momentum into consideration. The average campaign can last around six months to a year.
Outsource some of your work
You may think that doing everything on your own will give you more control over how the campaign fares. However, if you intend on doing everything yourself running the business and actually making money will become more difficult. So, it’s best to start outsourcing small yet relevant jobs which take up time like adding more twitter followers, getting retweets and monitoring likes. You can actually buy a specific number of retweets and likes from businesses for just a few dollars but it’s something that will save you a dozen hours of work a week.
Create engaging content
The only way you can get people to retweet and share your content, which for all intents and purposes will make it go viral is to spend your time creating great content. The better your content is the more exposure you will get and the less time you will have to spend worrying about why your campaign is not performing as it should. When creating content try to find new ways and angles to deliver it to your intended audience.
Mark is a social marketing expert with years of experience. He started off in the industry many years ago and today is one of the leading experts on everything from Twitter to blogging. His clients include some high profile businesses and celebrities that rely on his capabilities to deliver results each and every time.