Setting up a website is an intricate process, and it’s one that’s necessary for every business owner to carefully consider. Having an online presence, in this day and age, is critical for business growth and success. However, it isn’t sufficient enough to build just any kind of site, but one that will actually show up in search engine rankings, will give your business a boost over the competition, will entice new customers and keep bringing existing ones back and will, ultimately, help you turn a profit.
WordPress is the content management system of choice around the globe because it’s a free and fairly simple way to create websites that satisfy all of those important elements. Below are a few tips on building a WordPress website design that your business can truly benefit from.
Hire a Professional Web Designer
This could possibly be the most helpful piece of advice you hear about launching a website. Despite WordPress being an easier platform to navigate, it still requires a professional touch to get a site up and running that is built to its full potential. Business owners often try to save money by doing it themselves or hiring a friend or family member, but someone who is inexperienced with all the ins and outs of creating a site isn’t likely to capitalize on everything WordPress has to offer. Hiring a skilled website designer will save you time and money and ensure that your site doesn’t look like an amateur did it.
Pick a Theme
One of the biggest advantages of using WordPress is the large variety of free themes to choose from as well as having the option to select one of the thousands of premium ones that can be purchased. The theme you pick will set the tone for your WordPress website design, making it an extremely significant decision. You will want to factor in its compatibility with your brand and your business needs, its ability to be customized and if it’s something you will still be happy with in a few years.
Add Effective Pages/Features
Internet users generally know exactly what they’re looking for when they visit a website. That means they should be able to find it in a timely manner without having to search too hard. It’s best for a website to be kept simple while incorporating relevant and eye-catching content. Basic pages (home, about us, contact, explanation of products or services) and features (navigation toolbar, search box, images) are essential and contribute a great deal to user-friendliness.
Optimize Your Content
Optimizing your website’s content is vital for bringing in traffic. WordPress website designs already tend to be favored in search engines, but there are several things that can be done during the initial setup (installing a plugin, adding a sitemap, coming up with suitable titles and meta descriptions, etc.) to make sure your site is as SEO-friendly as possible.
Make it Responsive
Responsive web design has become a very important website feature. This refers to a site’s ability to adjust to whichever kind of platform a visitor is viewing it on (smartphone, tablet, etc.) and remain just as appealing and user-friendly as it would be on a desktop. With mobile devices beginning to account for the majority of Internet usage nowadays, responsive design is not just another option but a necessity.
Keep it Secure
Hackers don’t discriminate who they target, so security is a crucial part of constructing and maintaining any website. Staying updated with the latest version of WordPress, devising a challenging username and password and being cautious of the plugins you install are just the beginning of steps you can take to make your site more secure.
These are just some of the main points when it comes to building a successful WordPress website design. Working with a professional designer will ensure the process goes smoothly and that you end up with a site that’s great for your business.
- License: Creative Commons image source
Tiffany Olson lives in Redding, CA and works as Communications Manager at Optimize Worldwide, a small web development firm that specializes in WordPress website design. In her downtime she loves to do yoga, cook, and travel.