I hope this year has been good for you when it comes to blogging. You might have surely made some mistakes and learned something new from blogging.
The coming year of 2013 could definitely help you to learn from the mistakes you did in 2012. You could only make your blogging better if you do not repeat mistakes of 2012.
Hence, you can avoid 10 common mistakes as a blogger that you might have done in 2012.
1. Blogging without an Open & Clear Identity
The first mistake that you would like to amend is blogging without a clear identity. It simply means that your readers should know everything about you when they are reading your blog.
Hence, you must try your best to present yourself in an honest manner. Give all possible information about yourself in profile section. Do not forget to add your photo. It must not be a Gravatar or something like that.
You could also keep changing your photos over the period of time. In short, I want to say, this year create a personality that is complete and readers would love to know about it.
Do NOT blog without an open and clear identity because you might lose your authority.
2. Creating Every Day’s Blog Post
Here, I want to say, when you are writing blog posts every day you need to relate that blog with the current affairs happening around the world.
If you are writing blogs which are irrelevant and obsolete then readers would not find it interesting to read it. You must have a plan to create content on daily basis.
Your daily blog posts must have something that can address or relate to people’s real issues. You cannot live in vacuum and blog. Hence you must be aware with the ground situation.
So you need to create relevant blog title every single day rather writing some random posts.
3. Exactly Identifying your Blog’s Readers or Audience
It is quite normal that bloggers fails to identify their exact audience or readers. You must be able to ascertain your targeted audience for which you will be writing your blog posts.
You cannot write in darkness without knowledge of your audience. You talk to somebody, only when you know whom you are talking with.
Similarly you will only write for people when they would actually read it. Hence you have to know your audience and I am saying this because identifying audience is the most difficult thing for a blogger.
You cannot do in few days or months. It is a long process and you need time to invest.
4. Just Blogging without using Dynamic Content like Info-Graphics, Videos & Images
This would be 4th mistake that you were doing in 2012 and it is time to correct in 2013. “Just blogging” means, using only plain texts is not enough.
In contemporary blogging, you need to incorporate things that make your blog dynamic. Today, info-graphics is the most powerful tool for a blogger. You could also incorporate videos and images that are relevant to your blog’s content.
Moreover, your textual content should also make best use of rich text format. All this is done to make content of a blog more interactive because just a 500 words article or essay is not going to work.
Remember, blogging is different than writing an essay.
5. For Traffic Relying Only on Organic Search and Neglecting Other Sources
In year 2012, did you too much rely on organic search only for traffic? If you answer is yes then you are doing a serious mistake. Depending on one medium for getting traffic for your blog is outdated.
This year you need to explore all other viable medium from which you can get traffic. The reason is if you are spending so much time and money for SEO and someday Google or Yahoo changes their algorithm then your entire traffic could go down.
Hence, find out other sources like social media, bookmarking sites for getting traffic in year 2013.
6. Differentiating a Blog Tailored for Advertisements and Hardcore Selling
You should be clear whether your revenue would come from contextual advertisements or hardcore selling.
Contextual ads are Google Adsense and hardcore selling means affiliate marketing. If your revenue is coming only from advertisements this year, then in 2013 you should try to generate some revenue from hardcore selling also.
Remember, hardcore selling is more profitable than advertisements. Hence, tailor your blog for hardcore selling in 2013.
7. Missed Blogging on Trending, Hot and Happening Issues
Did you miss opportunities to blog on topics which were trending, hot and happening in 2012? Then you should not miss such opportunities in 2013.
In blogging, you cannot afford to miss opportunities on topics which are very hot on the Internet. These hot & happening issues could help you to create blog posts which could go viral.
Viral traffic could bring traffic 10 to 20 times higher than your regular traffic. Hence, to generate viral content do not miss such opportunities in year 2013.
8. Forgot to Integrate Lead Capturing Software in the Blog
If in year 2012 your blog was without lead capturing software then integrate it in your blog for year 2013.
Lead capturing software is nothing but dropdown forms or pop-ups in a website for entering your email address and name. With this you could build an emailing list of thousands of people.
Do not let visitors go away from your blog without giving their name and email address this year.
9. Missing Blogging Opportunities on Festive Seasons
Just like you should not miss blogging opportunities on trending and hot topics, you should not also miss it for festive seasons.
Festive seasons are the best time to sell products and make some real money. If for a whole year you haven’t made any money then you could make in one Christmas or New Year alone.
This year, from Christmas to Halloween, blog on every festive occasion.
10. Every Bloggers Fails to Experiment, Experiment and Experiment
Finally, in 2013 you should try to experiment with your blogging. Write on topics which could help you to go your blog viral.
You could blog about something controversial. Experimenting with innovative ideas could take your blog to new heights.
I hope in 2013, you would not repeat mistakes that you did in 2012. You could avoid such mistakes by reading 10 points above.
Priya N is a blogger & internet marketer who writes about blogging tips, online jobs, career tips, sarkari naukri etc. If you are looking for excellent tips on above tips then you can visit my blog.