Operating a successful business blog requires a lot of dedication, and a little bit of ingenuity. Just as the product they offer may be unique and specialized, so, too, should be the approach by which they target their prospective audience. Some require a more straightforward, business-like approach, while others have found that a casual, down-to-earth feel works better. Listed below are 5 of the top business blogs and what has made them such a successful.
Sweet Leaf Tea
Sweet Leaf Tea blog shed its 9-to-5 business-suit persona in favor of a more down home feel which has proven very attractive to their target audience. Sweet Leaf Tea’s employees are even featured on its blog in casual dress and sharing personal info such as nicknames and interests.
Positives for Sweet Leaf Tea:
Specializing in organic dairy products, Stonyfield Farms’ blog exudes healthy living. The backdrop for the blog’s home page is, of course, a farm. In addition, pictures of farm families and articles about healthy living are prominently featured.
Positives for Stonyfield Farms:
1. Healthy living
Pioneer Woman is a blog that focuses on lifestyle. Ree Drummond, the blog’s creator, uses it to spotlight a variety of her projects, including her cookbook and photography. The secret to Ree Drummond’s success lies in her ability to connect with people.
Positives for Pioneer Woman:
Being a blog that is all about business, Citrix uses the formal approach to connect with its target audience. Nevertheless, Citrix’ is still a little unorthodox in that they’ve chosen to focus attention on target audience’s needs, rather than the blog’s administrators.
Positives for Citrix:
1. Consumer Centered
As a business consultant, quite naturally Danny Brown would use a formal approach. However, Brown still manages to add a personal touch by using words that evoke a sense of partnership. Brown also cleverly uses brief snippets with a “read more” link to entice his target audience to venture deeper into his blog. Another interesting aspect of Brown’s blog is the sidebar that floats with the page as the reader scrolls, making it easier to share content.
Danny Brown’s positives:
And that brings us to the crux of the matter. All of these blogs have one thing in common that has proven to be indispensable for their success: A Facebook presence. Like personal Facebook pages, a Facebook page for your business means exposure. So, the more “likes” your business attracts the better. And, knowing how to get more Facebook fans is the key to maintaining a productive Facebook presence for you business.
One way to accomplish this is, of course, to use the “Like” button feature on your Facebook page, but, while this technique may be okay for personal accounts, it could prove too slow and tedious a process for businesses. Another more efficient and productive way would be to buy Facebook “likes.” Buying Facebook “likes” is an excellent way for you to get the ball rolling. And, as you know once one person “Likes” a page all of their friends see that “Like,” and so-on and so-on.
So, don’t be afraid to give your blog the jump-start it needs by creating a Facebook presence and buying that first batch of “Likes” and watch them multiply exponentially.
Roman Sahakov is the co-founder of the social media marketing company, which provides the opportunity to buy Twitter followers and other social media metrics for the expansion of the business campaign. The Twitter Followers that Followersshop delivers are genuine, what is more they are delivered duly and you also get 30 day payback guarantee.