SEO stands for search engine optimisation, and this is the process in which webpages and websites are risen in search engine position through use of organic methods. Organic search engine optimisation involves reinvigorating content and adding new pieces to a website rather than using pay per click or other forms of advertising. This process is much more beneficial to your business than advertising as it will improve the quality of your site and allow you to keep track of traffic. There are a number of SEO tools you can use to achieve a higher standing within popular search engines, and it’s important to become familiar with the various tools and what they can do for your business. This article shall examine the top 5 SEO tools used today, and reveal how to decide which SEO provider is most suitable for you.
1 – Search Ranking Tool
Search ranking tools are the easily among the most popular SEO tools used today, and are one of the most helpful services you can use in regards to your website or webpage. The search ranking tool determines your positioning within specific search engines such as Google, Yahoo and bing. You can use this information to identify your online market, and it is available in weekly or on the spot reports.
2 – SEO Check-up
A very beneficial tool, a SEO check-up searches local directories to see where your business is listed and what other sites say about it. A SEO check-up will provide details on how to enhance your position through additional detail about your business, or things like coupons and discounts. This tool will also inform you about your website’s category listing so you can make sure you are being described in the right manner.
3 – Citation Tracker
These are similar in nature to the SEO check-up tool, and allow you to see where you have been mentioned and linked to on other websites. This tool also allows you to view your main competitors citations and as a result provides you with the opportunity to seek out new sites you can be mentioned on. Keywords are very important, and a citation tracker will make sure the correct keywords are being used to describe your business.
4 – Similar Page Checker
This tool will search the Internet for other pages and websites that contain content of a similar nature to yours. This is beneficial as search engines prioritise content that is unique, so you’ll want to keep your text as original as possible.
5 – Backlink Builder
The backlink builder is used to locate websites featuring a specific theme you are interested in that contain key phrases related to backlinking i.e. ‘add link’, ‘add url’ etc.
Choosing a Provider
Different SEO tools are designed for use in different markets, and it’s important to pick a package that is appropriate for your business. To do so you need to consider the size of your business and your clientele, and how far reaching your services are. For example, if you are small business then you should look to work with a company that specialises in local SEO ranking tools, such as Brightlocal. This will guarantee that the products you use are apt for your business size.
- License: Image author owned
- License: Image author owned
James Murphy understands the importance of accurate and descriptive representation on the Internet. In his spare time James enjoys writing fiction and cycling.