If Samuel Taylor Coleridge lived now, his poem would have been
Website, website everywhere
And all the paper did shrink
Website, website everywhere
Not many are worth a read …..
This is how the Internet is now. There are of course, some truly good and informative sites but those are all websites of big businesses. The others are still learning to increase the reputation of their websites. Many businesses have stepped into social media, expecting to build the reputation of their businesses. What they can do besides this is building the reputation of their websites. Websites and social media are seen as similar tools but they are very different from each other. The important in-equation to be noted is social media traffic ≠ website traffic. Not all the traffic that a social media page gets can be directed to the company’s website. You need to follow some tactics to make this in-equation become an equation for you.
Amount of Information Shared:
Look into the amount of information you share on your social media page and website. I can hear you asking ‘What’s the difference?’ There is a difference! If you provide all the information on your social media page itself, the visitors will not have any need to click on your website link. Therefore, it is you who are blocking the traffic to your website by putting a big chunk of information on your social media page. Providing important information is necessary but not all the information should be made available on your social media page.
Assume Different Roles:
You need to assume different roles on social media page and website. Though both are considered as a single entity by the customers, they should have different but satisfying experiences on your social media page and website. On your social media page, be a mentor and give a gist of information to increase their curiosity. And on your website, welcome them with the information they are looking for. This will surely create an image that your website is loaded with all the information that they need.
Make it a bit more social:
Make your social media page a bit more social by letting some of your employees interact with the public. Not all the employees need to respond. The heads of different departments can be asked to interact, which will build a trust. The employees who are interacting with the crowd should encourage them to visit your website. If people know that their queries are being answered by experts, it will increase the reputation of your website.
When you make changes in your website, let the change be updated in your social media page. If clicking on a link given in your social media page throws back 404-Page not found in a bold font, the visitor might think that you no longer have a website.
All firms can’t afford to get a PRO to represent them on social media. But, one official from the top management should take the responsibility of moderating the information shared on social media. It is necessary to keep a check on the information that is shared on behalf of the company.
Making sure that the officials who’re managing your social media page aren’t posting comments on official issues on their personal page is equally important. Let your social media page pave the way to your website and it will automatically increase the reputation of your website