Making money blogging can be a very lucrative way to earn online. This is because you do what you like and get to make money by doing it. But like every other form of business, your success with your business partner in the blogging world underlies with you creating a win-win situation.
However, most bloggers hardly know what their advertisers want from their blogs and so they are not able to create a favorable business relationship with their advertising clients. If you are looking forward to creating a favorable business relationship with your advertising clients, you need to understand what they want from you.
In this blog post I will share some things advertisers always look out for when targeting to invest on a blog.
When it comes to advertising on a blog, one of the major factors that propel the decisions advertisers make is the numbers involved the blog they are advertising on. And when numbers are considered, a lot of things come to play.
Advertisers might choose to consider your blog based off of the numbers you get in any of the following aspects:
- Average number of Facebook likes each of your blog post gets
- Average number of retweets each of your blog post gets
- Number of articles you publish monthly
- Number of daily visitors your blog gets
- Number of daily views your blog gets
- Number of clicks
This list is not the rule of thumb when it comes to advertising, in fact, hardly would anyone advertising on your blog request all that are in the list, but you will have a greater chance of getting higher paying advertisers if you focus on improving the numbers you get for each of the aspect in the list.
Related and Committed Leads
What advertisers pay you for is the leads they get from your blog. If the leads they would be getting from your blog are not related to their niche of offering, it is better you don’t contact them because they hardly would respond to your call.
And in the case when an advertiser is already displaying their ads on your blog, if the leads they are getting do not relate to their niche of offering, they might consider leaving you for other channels.
In other to avoid disappointing your paying advertisers, make sure you understand that the niche they are targeting is related to your audience.
Finally, the conversion rate your blog delivers matters when satisfying your advertising clients is concerned. Clients will continue to pay for advertisement on your blog if your conversion rate is very high. But when your conversion rate is significantly low, your advertising clients will quickly detect that and cancel any advertising deal they have with you.
You should work towards improving your conversion rate if you know it is not high enough for someone to be paying you for. And if your conversion rate is on the high count, you should work hard to make sure you maintain it well, or further improve it.
You can read a lot of articles dedicated to increasing your conversion rates on Google.