What NOT To Do When Starting A Blog

If you’re just starting your first blog, there are many things to keep in mind. But instead of throwing them all at you at once, I’d like to share with you what notto do when you first start blogging. I know you’re probably super excited to get started and get your name out there on the world wide web, but don’t get too carried away.

These are a few things you should avoid in the beginning.

1. Post Something Every Day

Do not think you have to post something on your blog every single day. This is definitely not the case for countless successful blogs out there. Also, you should most certainly invest time in researching good blogging techniques and topics and SEO advice. Try searching for inspiration as well. You’ll need a design for your blog. It doesn’t have to be flashy or overpowering, but something that defines you. Maybe you find a particular color scheme attractive. Go with that. But for the sake of all of your viewers, please do not use red on a bright green background (or vice versa).

Don’t be so desperate to get content that you post about what type of toothpaste you used this morning. Writing blog posts is not about writing every detail of your life. It’s about creating content that matters and marketing yourself so that people who are interested in your particular topic are attracted to your blog and what you have to say.

2. Don’t Write Posts Over 300 Words

FALSE. Short posts are okay every once in a while, but you want to present your viewers with knowledge and entertainment on a particular subject. Successful blogging stems from successful writing. If you’ve got a thing for words, let others know about it. Show them. Hold their attention with an interesting spin on an everyday subject, and you’ll have them hooked like a fish. Many bloggers seem to be under the impression that most people are only interested in short posts, but short posts tend to leave out the juiciest parts. Cook up a good 500-word post with some tasty meat and zesty spices and you’ve got your readers right where you want ’em.

3. Conform To The General Public

No. Take Audioslave’s song “Be Yourself”: “To be yourself is all that you can do,” right? Don’t try to be someone you’re not. That just makes writing about any topic even harder. Your visitors can tell when you don’t know enough about your topic. Your word choice is off. Your tone is confusing. And a lot of times your posts just won’t seem to make much sense at all. Don’t fall into the dark abyss of the latest celebrity gossip or reality TV reviews. Be your own person and write about what interests you.

4. Keep A Strict Publishing Schedule

You really don’t need to post every single Monday, Wednesday, and Friday at 11:00am sharp. You should have a basic idea of what days you devote blogging time to, but it doesn’t have to be the same time on each day. And it’s okay if you skip a Wednesday. Your readers won’t rebel because you skipped a day. I promise.

5. It’s All About The Pictures

Again, FALSE. Sometimes bloggers get carried away and load their blogs with picture after picture of cute furry animals or gruesome horror film stills. It’s said that pictures are worth 1,000 words. You don’t want to be too wordy. A good picture can enhance your writing and increase interest in that particular post, but adding 10 pictures to a 500-word blog post is a bit much, especially when done regularly.

It’s important to focus on learning the basics before you dive into heavy blogging. Many people will try to give you “helpful tips,” but make sure you do your homework. Check out the do’s and don’ts of the blogging world and find your style.

Keep it real.

Happy blogging.

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Rose Boettinger is a guest blogging assistant for ProspectMX, a Pennsylvania-based internet marketing company. Get 10 tips to maximize your PPC campaigns by visiting ProspectMX.com.

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