Why The Best Websites Are ‘Addictive’

Your ‘bounce rate’ is one of the most important statistics to look at when you’re trying to assess your site’s success. Your number of hits might tell you how many people have seen your site, and this on its own is fairly useful, but without knowing how long those visitors stayed on your site there’s no way to know if they were really any use to you. There’s clearly no value in having visitors come to your site then leave immediately, and if that’s what your traffic is doing then it will make your site very hard to monetise indeed.

Also important is to look at which of your visitors are first time viewer, and which are returning customers. While getting fresh traffic is a great sign that your site is working, getting people to come back is perhaps the best way to ensure that your site grows and to measure just how popular your site is with the people who go there.

Imagine then if you will, a website that visitors would actually find addictive. This would be a website that was so compelling to use, that your visitors would find themselves ‘glued’ to the page doing the same thing over and over again, and then keen to come back at the first opportunity after leaving.

Here then we will look at how a website can really be ‘addictive’ and help you to enjoy the same kind of success as Pringles as a result…

Examples of Addictive Websites

One of the best examples of an addictive website is no doubt Facebook. Facebook is a highly addictive website on any number of levels, not least because we can get emotional verification from it and because we can get quick reward for the work we put in. You upload a picture, you get a like. You update your status, an old friend comments. It’s addictive because you get feedback, but also because relationships are addictive.

Other addictive sites accomplish this end in other ways. Some sites for instance will design their buttons and links so well that you feel almost compelled to click them, and that you get a great sense of satisfaction when you do (especially effective now that people use touchscreens). Combine this with a big ‘CONGRATULATIONS’ afterwards (for the dopamine release) and online stores can end up addicting people to shopping with them.

How to Make Your Site More Addictive

If you want to make your own site more addictive then, you should make the navigation not just easy and logical – but also fun and rewarding. Design your buttons to be highly clickable, and offer some reward for when people do click them (even if it’s just a sound).

You can also involve feedback in your site design in other ways. Allow people to increase their statistics through using your site, and to track these figures as they go. If they feel a reward for what they’re doing, then they will want to do it more often.

If you can involve some kind of social aspect to your site meanwhile then this will be a highly effective way to give it an emotional hook. Even writing in a way that provides that emotional hook can work.

But if you’re stumped and you want a quick solution, you could always just include a Javascript game on your site to keep your visitors busy…

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This guest post is by Mike, a frequent blogger in the field of marketing. He works as an internet marketing consultant for Wisdek Corp. His blogs are mainly concerned with the latest web optimisation techniques and they show a keen interest towards the factors that make a webpage successful.

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