Guest posting is currently one of the most effective ways to build your link portfolio. It’s an excellent online marketing SEO strategy to get your site more highly ranked. Google loves to see real people networking, sharing ideas, and discussing things, so it rewards links that are part of a guest blog post.
But if you’re like most of the world, you’ve never had experience blogging, let alone guest blogging. After you find the opportunity to guest post, you need to make sure that you produce a quality piece of content that you can be proud of and that your host will be happy to share.
It’s important to have good, high quality content when you guest post because it’s just plain courteous. Don’t forget that you’re a guest; just as you wouldn’t run crazily through someone else’s house, you shouldn’t take the privilege of writing for another site for granted. Behave in your writing as you would at a boss’ dinner party—be interesting, polite, sincere, clean, and proper. Submit your best work. Until you get really good at whipping out blog posts, take your time and carefully craft what you’re going to say. Then make sure that you edit until you (and perhaps a close, critically-minded friend too) are satisfied.
Having high quality content will also help you build a good reputation as someone who has authority in your given field. It’s not enough to simply say that you’re an expert; you have to show that you are, and that requires good writing.
How to Write Good Content :
1. Focus on the audience.
If you can’t figure out what kind of audience the blog is targeting, feel free to ask the blog host before writing.
2. Follow the guidelines given to you by the host.
As a general rule, use other posts on the blog as a template. Ask questions if the blog host doesn’t give you any specific information—how many words would they like? What format do they prefer? Discovering the answers to these questions in advance will make the writing process easier on you, and your article is more likely to be accepted and published quickly. Plus, blog hosts like working with people who make their jobs as easy as possible.
3. Be organized.
Map out what you’re going to say and the points you’re going to make before you start writing. If it helps you, use headlines and bullets to keep things together—it will help the reader, too.
4. Stick to factual articles.
Most guest articles should be professional and informative. Naturally, there are exceptions to this rule, but for the most part, informative articles are best. Make sure that you do your research if necessary so that you’re not spouting off incorrect information.
5. Make sure that your content is easy to read and easy to understand.
Read each sentence aloud, if necessary. Make sure that your grammar is correct and that you’ve spelled each word correctly.
6. Have something interesting or new to say.
You want readers to come away from your post thinking, “Wow, I really liked that.” It’s great to help your readers learn something new. Sometimes, all a good post takes is the willingness to think outside the box.
7. Be specific, but not overly technical.
Speak in the language that your audience uses, but make sure that someone who is just starting to learn about the topic can understand. Mrs. Robinson doesn’t want to know why the “45GR.9 Ninja” is the best replacement blade for her lawnmower; she just wants to get her lawn mowed. But if you can tell her about how the 45GR.9 Ninja will get her a closer cut and propel the machine along as she mows (making her sweat less), that’s information that Mrs. Robinson will find not only interesting, but valuable!
If done correctly, guest blogging will help you increase your backlink juice, and it can prompt buzz around your topic or business. As soon as you can harness that power, you’ll see your business start booming!