An online lead is defined as a person who completes the form on the landing page, shows an interest in the services and products of your company and who supplies his/her personal contact information. However, just creating calls-to-action, discounts and offers and placing them on landing pages is not enough for lead generation. In order to generate leads, you need to be visible and traffic has to be diverted to your website. These are a few lead generation strategies and best practices to make your search for leads quicker and easier. Writing, whether it means for financial websites, college essays, investment tips or just for capturing leads means understanding the ‘game’, per se.
Converting Means Keeping Transparency
If you have ever worked in any sort of retail position, you have probably heard the phrase “the customer is always right.” And if you have ever worked retail, you know the incorrectness of that statement. However, whatever business you are in, there is no denying that your customers are the most important part of your business; and no business can survive without customers. That is why it is so important to treat your customers well. Listen to them, give them what they need, serve them, and most importantly, respect them. Part of showing respect as a business comes with transparency. Writing usable – not forceful – content for your customers and readership following will provide such transparency, and provide an avenue for better conversions.
Converting Means Outsourcing
As a company, unless you are an extremely large company, it is next to impossible to be able to keep all of the functionality aspects of your company in-house. Not only can it very expensive to try to have full-time staff to fulfill all of the duties that your company needs, but it can sometimes be difficult to find the expertise that you need in all areas. This, of course, includes your writing needs.
Think about it this way: you are an expert in manufacturing, or shipping, or whatever it is that your company does. You are not an expert in staffing, or accounting, or asset management. So instead of trying to learn all of these aspects on your own, or instead of spending the money it takes to hire a full-time person for each of these individual duties, why not contract out, or outsource some of the necessary functions of your company? That way you get the expertise you need in all of the areas that you need it.
Writing your way to better conversions means trusting instinctual insights, and going with other writing companies to help you convert your leads into sales.
Conversions Mean ‘Guerrilla’ Writing
Guerrilla marketing has been around for about forty years and has become a popular marketing method for individual entrepreneurs and small businesses. At its core, the guerrilla marketing method involves using creative, unique, attention-getting advertising and promotional techniques to get the word out about a product or service. The difference between conventional advertising and guerrilla marketing is evident in that traditional advertising involves spending large amounts of money on radio, TV, and print ads that blanket a huge portion of a local or national territory.
Since aggressive marketing tactics like this mean conversions will improve, your writing must be ‘en fuego’. Therefore, finding the paper experts around the internet that are available around the clock for writing your various content, albeit for offline needs, or online marketing materials, should be your primary goal. Conversions are important, yet what you’re nurturing your customers with is even more vital. Therefore, writing from outsourced resources will convert better than blindly guessing.