To make a sale, you need customers, and to have customers you need good customer service or you need to be a good scam artist. Scamming people is usually a one time only job, unless you are a silver tongue genius, so, if you want constant income and long term customers, a good quality customer service is a far better solution. It takes time and hard work to develop a solid base of loyal customers and to raise brand awareness, but it isn’t that difficult to get a hang off. The main ingredients for a great customer service are respect, fair treatment and availability. Here are some tips on how this can be achieved.
Your team needs to be friendly
The people who work for you, and are in charge of selling your products, need to radiate positive energy, if you want your customers to feel welcome in your stores. They need to act as people who are trying to help the consumers, so be polite and patient with them. Otherwise, your workers will look like some people who are only there to take the money of your customers and see them as background objects. A permanent, sincere smile on everyone’s face is a must, and a warm and relaxed tone should be used. Insist on a particular nice and polite etiquette when dealing with customers, and have your workers go through some basic training – not everyone is born nice and courteous, and proper manners can be learned fairly quickly with some effort.
Of course, if you want the people who work for you to be good merchants, you need to make them feel like a part of your team and that they are also responsible for your success. An effective reward system will also go a long way in ensuring that your employees stay motivated to be cheerful and helpful. A slight paycheck bonus for the employees with the best performance is enough of an incentive, and in most lines of work a great personality will earn them plenty of tips anyway. This will also make the customers more likely to spread the word about the company, connect with you on social media and sign up for newsletters.
Let your customers know you care about them
Customers will respect you way more if you occasionally give them special treatment. This applies mostly for old loyal customers that have been doing business with you regularly for some time. People tend to feel proud of the fact that they are a loyal fan, they feel like they are somehow connected to your business and not just another random customer. You can get some great feedback, offer special deals and get your loyal customers to participate in online promotions through social media. Small giveaways and special loyalty rewards don’t really cost much to implement, but they do mean a lot to the customers and can positively affect the way your business is perceived. Also, make sure you have a blog filled with quality content so you can engage your customers, build a valid community and build your name as an industry expert. Make sure you do proper research though. You don’t want somebody learning something from you and making a mistake based on your bad tips.
Another good way to show your consumers that you care about them is sending them a card, e-mail, or a letter, with a little discount coupon whenever there is a big holiday coming. If you have enough personal information, you can send them a happy birthday card… this is certainly one of the nicest gestures you can do for them.
Make sure your products are reaching the clients on time
No one likes to wait too long for something they have ordered, especially if it is intended as a surprise gift to mark a special occasion. If your business offers home deliveries, or just if you depend on regular and timely deliveries to keep several of your shops well stocked, you will want to ensure that your vehicles operate on a well-optimized route that minimizes fuel expenses and saves time. This is particularly important if you have special offers and sales, as things can fly off the shelves quickly and you risk using a lot of potential customers if you sit idly and wait for your drivers to find their way around town staring at maps and trusting their gut feelings.
Creating a customer service that you can be proud of is not an easy task, so, conduct some research of your own and see what you can do in order to start things up a bit.